Want a simple way of adding some much needed life to your interiors? Flowers are one of the easiest ways to add colour to the home, and much like fashion they are seasonal.
By that we don’t mean the actual seasons that affect our blooms, but types of flowers go in and out of fashion. Much like crop tops, flares and low rise jeans. So what are the biggest floral trends of 2023? We spoke to Vicky Salmon, in-house florist at Interflora who gave us the lowdown on what pretty pets we should be buying this year for the ultimate update.
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Viva Magenta bouquets
“Flowers are a great way to add colour to your home, and, this year, we expect many people will do that with flowers in the shade of Viva Magenta,” Vicky tells Hello! Fashion. “In fact, Google searches for magenta flowers are already up 24% over the past month. With its rich burgundy, fuchsia, and red hues, Viva Magenta was named the Colour of the Year by Pantone. Described as brave, fearless, powerful, and empowering, this colour gives off the perfect energy to channel throughout 2023. If you want to bring some of that vivid colour into the home in 2023 - or give someone a gift that’s bold and empowering - you’ll be spoiled for choice when it comes to flowers. From hydrangeas to orchids to Insta-famous peonies, you’re sure to find a favourite in the magenta colour story.”
Magenta was Pantone's colour of the year
“Wreaths for your front door were once reserved just for Christmas, but we expect 2023 to welcome wreaths all year round. Pinterest trends have shown us that people are starting to search for seasonal wreaths throughout the year – in fact, Pinterest searches for spring wreaths have already increased 110% from just after Christmas to the first week of the new year,” says Vicky. “While Christmas wreaths still remain the most searched for, spring, summer, and autumn wreaths are becoming increasingly popular, and we can only expect to see that rise even more in 2023 – especially looking at Pinterest’s predictions for the biggest trends of the new year, which suggest all eyes will be on the front-of-house as people look to brighten up their doorways.”
Wreaths are now popular year-around
“The best way to achieve a brighter doorway and to welcome a new season is to add a floral wreath. For spring, consider adding tulips, anemones, or ranunculi. As the front door is the entry point to your home, you want to make sure your wreath sends the right message too. In floriography, yellow flowers typically mean happiness and optimism, but yellow tulips in particular mean cheerfulness and sunshine – making them the perfect flower to include in a spring wreath.”
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Spiritual flowers
“You’ve heard of birthstones, but what about birth flowers? This year, we expect people to want flowers in their homes to have a deeper meaning. Looking at what people are searching for on Google, birth flowers are a breakthrough trend for 2023, with search interest already up 23% over the past month,” explains Vicky, “2023 is also said to be the most spiritual year in numerology and is a time of spiritual awakenings, knowledge gathering, solitude, and inward focus – making it the perfect time for people to start introducing spiritual awareness into their everyday lives. So why not start by discovering your birth flower and what it means? It not only provides that deeper meaning for a more spiritual outlook on life, but also makes a much more personal gift.”
The rose is the birth flower for June
Healing plants
“Entering a new year is the perfect time to set healthier routines and we also expect self-care as a trend to continue to grow in 2023. But how can flowers play a part in your ‘new year, new me’ approach to prioritising yourself? Last year, we saw trends like hanging eucalyptus in your shower take off with 176.8 million views on TikTok. It is believed that the steam of the shower releases the essential oils of the eucalyptus plant, helping to reduce stress, as well as physical symptoms such as clearing nasal congestion and inflammation,” Vicky tells us, “Not only are they going viral on TikTok, but Google search interest for healing plants spiked 101% over the past month, meaning we only expect the trend of adding healing flowers to your self-care routine to continue to grow this year. While eucalyptus grew in popularity last year, there are many other healing plants that we can expect people to incorporate into their homes in 2023. A few to look out for include aloe vera for its healing, anti-bacterial gel, a spider plant that will battle environmental toxins, and a Boston fern which is said to offer health benefits to those who suffer from dry skin. ”
Eucalyptus has healing properties
Royal flowers
“We can expect households across the country to take inspiration from one of the most anticipated events of the year – King Charles’ coronation – and celebrate this historic day by featuring royal flowers in their home. When it comes to what flowers to bring into your home, there are a few that have always been closely linked with the royal family, meaning there’s a good chance that they will appear during the coronation ceremony on May 6th.”
Lily of the Valley is closely linked with the royal family
“Lily of the Valley symbolises youth, purity, and sincerity but most importantly, happiness, and is considered the royal flower, having been a favourite of Queen Elizabeth II. The flower is only available for a short period of time, from May to June, aligning perfectly with the coronation ceremony.”
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