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Nicola Peltz, Hailey Bieber and Emily Ratajkowski can't stop wearing this 'Quiet Luxury' brand

Éterne is the label you need to add to your It-girl approved clothing arsenal

Hailey Bieber Coachella 2023
Lauren Ramsay
Online Writer
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If a brand has the seal of approval from Hailey BieberNicola Peltz Beckham and Emily Ratajkowski, you know it's one you need to have on your radar.

Hailey even wore the label to Coachella – only the most fashion-forward festival on the planet. But what is Éterne, and why is everybody from Kylie Jenner to Miranda Kerr wearing it? 

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What is Eterne?

Éterne is the newest player on the quiet luxury field. Earthy toned tanks, buttery soft, neutral coloured maxi dresses and wide-legged lounge trousers you'll never want to take off -- the brand champions high quality, everyday essentials that are clearly worth shouting about. 

The price point is surprisingly accessible too, in comparison to other coveted 'quiet luxury' brands. The simplicity of the pieces also make them easy to style multiple ways – from home to festivals, as proven by the fashion set.

Chloe Bartoli established the L.A based label in 2020. It’s no surprise she was able to reach the crème de la crème of the fashion set, as she's personally dressed the majority of them -- she's also a stylist. She has worked with the likes of Selena Gomez, Miranda Kerr and Nicole Richie (though we imagine the latter went south when Sofia Richie started dating Scott Disick straight after Chloe, which caused the two to lose their friendship...). 

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What is quiet luxury?

The term ‘quiet luxury’ has been on the rise in recent months. It’s hard to define, but also quite literally does what it says on the tin. Luxury clothing with a relaxed aesthetic and the total opposite of logomania – no prints or emblems that make the brand instantly recognisable. But the point is, you know where the pieces are from just by looking at them. I.e – those cult black zip-front boots from The Row were on everybody’s radar last autumn, yet there’s not a logo in sight. Along with Mary Kate and Ashley Olsen’s cool-girl brand, think Celine, Loro Piana, Khaite, Tove and Toteme, to name a few.

If the It-girl street style muses approve, then so do we.

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