Sydney Sweeney doesn't need any help advertising her lingerie line, Syrn, as she proved while showing off some of her "favorite" pieces.
The 28-year-old put on a sizzling display in a plunging sheer black lace bra, suspender belt, and mesh gloves to promote new pieces from her brand.
Sydney looked like the ultimate blonde bombshell with her hair styled in bouncy waves, her smoky eye perfected, and her full lips overlined and glossy.
"You guys, this is exciting. I have the first ever Syrn box. Shall we open it?" she said in a video before picking up a pair of black lace underwear. "These are my favorite," she added.
Sydney then held a black lace corset over her chest to give her followers an idea of what it would look like. "This also comes with a bow tie. Because we mean business," she said.
Next up was a black bodysuit, another one of Sydney's favorites. "This may be one of my favorite pieces. I love a good one-piece teddy," she explained. Finally, the Euphoria star showed off a triangle bralette and thong.
© InstagramSydney announced the launch of her new lingerie brand in January. In a press release, she opened up about what inspired her to create the line.
"I was in the sixth grade with DDs. I hated the bra I had to wear. When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn," she shared.
© Instagram"I wanted to create a place where women can move between all the different versions of who we are. I love working on cars, I go waterskiing, I'll dress up for the red carpet, then go home to snuggle my dogs. I'm not one thing, no woman is."
"Lingerie is such a fun way to express yourself," she continued. "You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want."
She further explained this idea to Elle, revealing that she wanted women to feel free while wearing Syrn. "I wanted to create a world and a feeling," Sydney said.
© Instagram"I wanted to build a lingerie brand that feels like it understands women instead of talking at them. Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn't hold anyone back."
Sydney announced Syrn a day after she filmed herself and her friends throwing a string of bras over the famous Hollywood sign to promote her lingerie brand. The move landed her in hot water with the Hollywood Chamber of Commerce, which owns the landmark.
© SyrnSydney's prank "was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it," said CEO Steve Nissen in a statement.
He added that the company "owns the intellectual property rights to the image" of the Hollywood sign, and people must "obtain a license or permission from the Hollywood Chamber" to photograph or film it for monetary purposes.
"The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney."
