Hailey Bieber showcases incredible figure in tiny thong bikini for daring new photoshoot


The Rhode founder celebrated her Brazilian heritage in a sultry new shoot as she showed off the results of her evolving fitness routine


photo of hailey bieber in skims everyday cotton bra and briefs© Skims
Faye James
Faye JamesSenior Editor
1 hour ago

Hailey Bieber sent temperatures soaring as she shared a series of daring new photographs that showcased her incredible figure.

The 29-year-old model and Rhode founder stars in the third edition of ICE Magazine, dubbed "The Brazil Issue", in a striking shoot photographed by Renell Medrano.

One photograph showed Hailey reclining on a sun lounger wearing a barely-there yellow and pink thong bikini, with its delicate straps highlighting her toned back and waist.

Another black-and-white shot captured the model posing on the beach in a bikini top and tiny shorts, while the provocative cover saw her photographed nude beneath a white sheet as she sipped from a can of Brazilian soft drink Guaraná Antarctica.

Hailey on the cover of ICE© Instagram
Hailey on the cover of ICE

"@icestudios.co Brazil Issue," Hailey simply captioned the images, adding two green hearts.

The post quickly surpassed one million likes, with famous friends joining fans in the comments. Khloé Kardashian responded: "Meoooow," while Kylie Jenner left a cheeky tongue-out emoji and Sailor Brinkley Cook wrote: "With the guaranaaaaaa."

photo of hailey bieber in skims thong© Skims
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Hailey Bieber celebrates her Brazilian roots

The location and theme have special significance for Hailey, whose mother, Kennya Deodato Baldwin, was born in Brazil.

Her maternal grandfather is Brazilian musician Eumir Deodato, the Grammy-winning composer, arranger and producer, and Hailey grew up surrounded by Brazilian culture and Portuguese through her mother's side of the family.

photo of hailey bieber in pink bikini against a tree© Courtesy of Calzedonia
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In the accompanying interview, Hailey reflected on how the women in her family influenced her confidence in her body, while the Rio de Janeiro-based shoot celebrates different elements of Brazilian culture.

The new images come two years after Hailey welcomed her first child, son Jack Blues, with husband Justin Bieber in August 2024.

Hailey has previously spoken candidly about adjusting to her postpartum body, telling Vogue that pregnancy and childbirth had left her feeling as though she was living in a body that was "not my body" and admitting she experienced body dysmorphia as she recovered.

Hailey Bieber showeing off her playful side© Instagram
Hailey Bieber showing off her playful side

Hailey Bieber has changed her workout routine

Hailey's approach to fitness has also evolved considerably since becoming a mom.Once one of Hollywood's most famous Pilates devotees, she surprised fans earlier this year when she declared the workout was "a little over."

"I love Pilates, I really do," she explained, but said its enormous popularity had made finding instructors who prioritize correct form more difficult.

These days, Hailey has been putting a greater emphasis on strength training with celebrity trainer Kirsty Godso, who has worked with her since her pregnancy in 2024.

Her workouts now incorporate resistance and progressive overload, with exercises including elevated hip thrusts and lunges. She has also been photographed training in a weighted vest and using blood-flow restriction bands around her thighs.

Godso's training philosophy combines strength work with Pilates-style movements and short bursts of HIIT, with a focus on building strength rather than simply changing how the body looks.

photo of hailey bieber in black skims everyday cotton collection© Skims
Hailey Bieber in Skims

Hailey's longtime approach to health and fitness

Before making the shift towards heavier resistance work, Hailey frequently credited Pilates with keeping her strong, a natural progression from her childhood training as a ballet dancer.

"Exercise is another thing that keeps my mind and my body really healthy," she previously told Women's Health.

"I really like Pilates and boxing for cardio. And I'll do a couple of sessions a week in the gym, weight training and cardio."

She explained that her dance background was part of the reason she initially gravitated towards Pilates, saying: "A lot of the movements in Pilates are very similar to dance."

Hailey has also been a fan of hot Pilates and yoga, previously admitting she loved the feeling of leaving a heated class "dripping in sweat."

hailey bieber black bikini beach© Instagram
Hailey is a fan of pilates

What Hailey Bieber eats

Hailey has historically taken a balanced rather than overly restrictive approach to food. She has previously revealed that a typical breakfast might consist of eggs, oatmeal, a source of protein or a smoothie, while lunch tends to revolve around salad, fish or grilled vegetables. Dinner follows a similar pattern and might include vegetables, chicken or gluten-free pasta.

However, the model has also made it clear that she doesn't deny herself the foods she loves. Discussing her approach to a "cheat day", she previously explained: "The first thing that I crave, I'll eat. That's my rule."

"If I wake up and I want pancakes, I'm gonna eat pancakes. If I want a cheeseburger for lunch or for dinner, I'm gonna eat it. If I want fries, I'm gonna eat the fries."

It is an approach that fits with Hailey's increasingly holistic attitude towards wellness, with exercise as much about how she feels as how she looks. As she once explained: "Exercise keeps my mind and my body really healthy."

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