Sydney Sweeney left fans wanting more when she shared new photos to promote her lingerie brand Syrn's holiday collection.
The 29-year-old is no stranger to provocative poses and recently floored fans in a red-hot set from the line, yet she took a very different approach in her latest carousel of images.
On Thursday, the Euphoria star showed off her incredible physique in a navy blue push-up bra with lace trims while shaving her face in front of a bathroom mirror.
She teamed her plunging bra with a matching, unbuttoned cropped cardigan and leggings, with her long blonde hair tumbling down in curls.
"Meet Hibernation Nation, the cozy part of the SYRN Holiday Special," the caption on the brand's official Instagram read.
© InstagramAnother photo gave a behind-the-scenes glimpse of Sydney in the outfit, poking out her tongue while snapping a selfie. A third image captured the actress with her hands on her hips in front of a mirror, highlighting her tiny waist.
© InstagramSydney's fans loved the new photos, with one commenting: "OMG she is a goddess." A second said: "Absolutely gorgeous!" A third added: "Spectacular give me 14 of them!"
Sydney's mission for Syrn
Sydney launched Syrn in January 2026, creating pieces to complement a "beautiful range of body types."
"The secret is finally out... this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are," she said at the time.
© InstagramIn a press release, she revealed what inspired her to create the line. "I was in the sixth grade with DDs. I hated the bra I had to wear," she said.
"When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn.
"I wanted to create a place where women can move between all the different versions of who we are," she continued.
"I love working on cars, I go waterskiing, I'll dress up for the red carpet, then go home to snuggle my dogs. I'm not one thing, no woman is."
© Syrn"Lingerie is such a fun way to express yourself," she added. "You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want."
She further explained this idea to Elle, revealing that she wanted women to feel free while wearing Syrn. "I wanted to create a world and a feeling," Sydney said.
"I wanted to build a lingerie brand that feels like it understands women instead of talking at them. Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn't hold anyone back."
Syrn controversy
© InstagramSydney announced Syrn a day after she filmed herself and her friends throwing a string of bras over the famous Hollywood sign to promote the lingerie brand. The move landed her in hot water with the Hollywood Chamber of Commerce, which owns the landmark.
Sydney's prank "was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it," said CEO Steve Nissen in a statement in January.
He added that the company "owns the intellectual property rights to the image" of the Hollywood sign, and people must "obtain a license or permission from the Hollywood Chamber" to photograph or film it for monetary purposes.
