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How and why to exfoliate: rejuvenate your skin for spring

05 APRIL 2012

Regular face exfoliation is the best way to keep your skin clear and healthy looking.

Exfoliating removes the dead surface skin cells and the oil that causes pores to plug and lead to problems like blemishes and acne.

As the cells rise to the surface they gradually die and become filled with keratin. These keratinized skin cells are essential because they give our skin its protective quality.

 

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As we age the process of cell turnover slows down. Cells start to pile up unevenly on the skin's surface, giving it a dry, dull appearance. Exfoliation removes those cells that are clinging on, revealing the fresher, younger skin cells below.

Supermodel Iman is a huge fan of St. Ives. Their range of Apricot Facial Scrubs promotes healthier-looking, glowing skin in just seven days.

Made with 100% natural exfoliants and extracts, St. Ives Apricot Scrubs work to gently exfoliate and cleanse, revealing smooth, healthy looking skin which glows. With a unique recipe, your skin will look radiant without the threat of unnecessary chemicals.

 

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For a radiant glow here’s a step by step guide to exfoliate:

     1. Cleanse your face to remove impurities and residue of makeup
     2. Wet your face and apply an exfoliating cleanser
     3. Gently massage scrub onto moistened skin using circular motions, avoiding the eye area
     4. Rinse your face thoroughly with lukewarm water and pat it dry
     5. Don’t forget to apply moisturizer for silky smooth skin


Finally, don’t over exfoliate. Best results are achieved if done 3-4 times a week.

St. Ives Apricot Scrubs - £5.10, 150 ml are available from Superdrug, Tesco, Asda, Sainsbury’s, Morrison’s and selected supermarkets and independent chemists nationwide.

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