Rochelle Humes launched her first collection for Very.co.uk on Wednesday and her doting husband Marvin Humes was there to support her.
Rochelle, who is one fifth of girl band The Saturdays is also a successful TV presenter, and now joins fellow Very designers Fearne Cotton and Holly Willoughby by adding fashion designer to her career.
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Rochelle and models launch her new Very collection
As she posed for pictures outside the launch, Rochelle looked stunning in a lemon-coloured floral dress with a peplum hem from her collection.
ROCHELLE HUMES UNVEILS FIRST COLLECTION
Later she changed into a navy blue floral jumpsuit with gorgeous neon pink heels to follow out a Q&A.
HELLO! were at the launch and took a sweet snap of the pair as Rochelle answered questions.
Clearly excited for the launch of her debut collection, Rochelle shared an Instagram shot with her fans.
"Preparations under way for my first launch show @veryuk #claridges #rochellehumesforvery" Rochelle captioned the shot which showed the lemon dress hanging on a rail.
She later also showed her followers a picture of her models as they had their makeup applied: "My girls getting ready @veryuk #rochellehumesforvery".
Rochelle and Marvin will be hosting This Morning for six weeks from 18 July.
The 25-year-old revealed the news on Sunday from her Twitter account. The couple will be covering for Holly Willoughby and Philip Schofield. They first hosted the morning show in 2013.