Move over Holly! This Morning has a new secret fashionista - beauty expert Sarah Jossel 


Warning: Dress envy incoming...


sarah jossel dresses
Leanne Bayley
Leanne BayleyDirector of Lifestyle & Commerce
June 12, 2019
Holly Willoughby, Phillip Schofield, and another woman stand together on a festive set. Holly wears a white top and red skirt, Phillip a black shirt and pants, and the other woman a green dress.

If you're an avid viewer of This Morning, you'll recognise Sarah Jossel's name. She's the one who tells Holly Willoughby and Phillip Schofield all the latest beauty news, crazy skincare trends and answers any anti-ageing-related questions. The beauty know-it-all isn't a TV star in her everyday life, she is the Beauty Director at the Sunday Times. And yes, while we follow her on Instagram for her beauty expertise, we also keep an eye on her collection of dresses, because if there's one thing she's good at - it's picking a fabulous dress.

Thankfully, the journalist documents her on-screen outfits on Instagram - similar to Holly, Amanda, Rochelle and co. - and tells her followers exactly where everything is from.

RELATED: Summer fashion inspiration! The best summer dresses with SLEEVES

Because we're getting in the mood for summer, and we love nothing more than a gorgeous summer frock, here's Sarah Jossel's style hits…

A woman in a red dress stands in front of a dressing room door.

On Friday 7 June, Sarah took posing tips from her fellow This Morning gal, Holly Willoughby, swishing her dress in a similar fashion to how Holly does it. Wearing a Ted Baker dress with a pair of nude Gianvito Rossi shoes, she nailed summer fashion. 

SHOP: Sarah's tie-waist Ted Baker dress, £94

A woman in a green floral dress stands on a brick pathway, holding a white card.

On 31 May, ahead of a discussion about hair with Rochelle Humes on This Morning, Sarah showed off a gorgeous green dress by Bernadette, an Antwerp-based fashion brand. Again, she wore her Gianvito Rossi shoes - the same pair Holly owns, which must mean they're super comfortable. 

SHOP: Sarah's neon green Bernadette dress, £745

A woman in a red lace dress stands in a hallway near a dressing room.

On 15 May, Sarah sported a red lace dress by Kitri Studio. The belted shirt dress also has pockets, and we all know how great pockets are! 

SHOP: Sarah's Kitri Studio Rowena lace dress, £145

Woman in a red and pink dress holding a 'this morning' card, standing on a path.

On 17 April, the sun was shining and Sarah showed off an incredible colour block designer frock. The red and pink Cefinn Studio number was a style hit. 

SHOP: Sarah's gorgeous colour block dress, £320

A woman in a blue floral dress stands in a hallway, smiling.

On 3 April, Sarah took style tips from Holly and chose one of the TV presenter's favourite high street brands - Whistles.

SHOP: Sarah's Whistles dress, £195

A woman in a pink plaid dress stands in a hallway with signs for dressing rooms and green rooms.

On 22 March, Sarah made an excellent choice with a Mango dress and her Gianvito shoes - but this time, in black. 

Woman in blue dress holding a card stands in a warehouse setting.

On 8 March, it was all about the luxury! Sarah chose the cream of the crop with a baby blue Victoria Beckham dress. Stunning! 

SHOP: Sarah's Victoria Beckham Cady dress, £1,245

A woman in a red and pink dress stands in a studio, smiling. A man in a black shirt operates a camera.

On 14 November, it was another colour-block situation with this shirt and skirt combo from Stine Goya. 

A woman in a yellow dress stands on an orange rug in a studio, smiling.

On 26 October, in a chat about overnight beauty ideas with Rylan and Amanda, Sarah chose yet another Victoria Beckham dress. This girl has good taste! 

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