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Holly Willoughby sparks vintage trend in dazzling sustainable jewels

The This Morning star regularly graces our screen in exquisite gems

Holly Willoughby in a strapless gown during dancing on ice
Tania Leslau
Lifestyle Writer
31 March 2023
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The ever-perfectly polished Holly Willoughby never puts a sartorial foot wrong. From her feminine daytime looks on This Morning to her regal displays on Dancing on Ice, everything she wears radiates star quality. This is even the case for her jewellery archive, which boasts pieces from new collections to vintage sources.

For her glimmering evening accessory look, Holly and her trusty stylist Danielle Whitman often turn to the best in the business, including Susannah Lovis. Based in the Burlington Arcade, Susannah's boutique is a treasure trove of vintage and antique gems. From designer pieces to one-of-a-kind sparkles the store plays home to some truly spectacular jewellery.

WATCH: Holly Willoughby teases her glittering dress with a sassy dance

Speaking to HELLO!, Susannah revealed which trend Holly has sparked in the jewellery sector, and it's totally sustainable too.

"When we work with [Holly] it tends to be for her evening and red carpet looks, so she opts for sparkly pieces. Holly has a timeless style that has stayed consistent over the years. It's very feminine and clean, so the pieces are always chosen to complement this signature style."

When asked about Holly giving a widespread platform to her store, Susannah noted: "We have seen a pique in interest on our social media channel, where our daily 'jewellery handfuls' are always a fan favourite. A lot of our clients who shop with us in-store have also mentioned that they saw us tagged on Holly's Instagram, which is lovely."

"Holly is not just stunning, but a really lovely person too, so it makes me feel proud to see her beauty shine whilst adorned in our jewellery."

Holly's love for vintage jewels nods to the ongoing plight for a more sustainable mode of shopping. This is a topic Susannah details further: "The important uptick in climate awareness has sparked a really important conversation around 'conscious shopping'. Celebrities and their stylists have the ability to influence the general public's shopping habits, so it's imperative to set a good example in terms of how we consume goods. Vintage jewellery pieces are definitely becoming a more popular option with celebs and the general public alike, which we absolutely love to see."

MORE: Holly Willoughby channels Princess Kate in stunning bouclé blazer

A sustainable queen with a dazzling jewellery inventory? And we thought we couldn't love Holly anymore.

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