Hailey Baldwin is Topshop's new girl

Hailey Baldwin has been making waves in the modelling industry as she builds up her portfolio, and now the 18-year-old has landed her first major fashion campaign. The blonde beauty is the face of Topshop's spring 2015 denim collection, joining the likes of Cara Delevingne and Jourdan Dunn, who have also starred in campaigns for the brand.

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Hailey Baldwin is the new face of Topshop's spring 2015 denim collection

Hailey revealed the news to her one million followers on Instagram by sharing one of the images from the campaign. "I'm excited I finally get to share that I'm the new face of @topshop denim," she captioned the photo. "Thank u @kphelan123 and everyone involved! @Fordmodels."

The young model shows off her effortlessly cool style in the campaign as she models everything from skinny jeans to crop tops and brown clog shoes.

The campaign also features a short video clip in which Hailey shows off her playful side as she dances around modelling some of Topshop's spray-on skinny Joni jeans and high-waisted 'Moms'.

"She has an energy and vitality that shows the collection of jeans," creative director Kate Phelan told Glamour, before adding that the new collection 'is perfect on Hailey'.

It's not the first time that the American beauty, who is the daughter of actor Stephen Baldwin, has made waves in the world of fashion. In January she showed off her supermodel potential as she stormed the Moschino menswear runway in some of designer Jeremy Scott's creations.

Hailey has also been spotted mingling with some of the industry's biggest names, counting the likes of Kendall Jenner and Justin Bieber as close friends.

She is currently represented by Ford Models in New York, joining the likes of Elle Macpherson and Chanel Iman who worked for the agency, and Storm models in London, who represent one of the world's iconic supermodels, Kate Moss.


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