Henry Holland unveiled an usual take on the conventional catwalk during his House of Holland London Fashion Week show on Saturday. The British fashion house's models showcased the Autumn / Winter 2015 collection whilst on a moving runway.
The conveyor belt catwalk took the fashion fans gathered at the show by surprise as it began to move the models around the room in a loop.
The quirky addition to House of Holland's show proved a hit with the stars who had turned out to see the designer's latest outfits and once the show was over Alexa Chung and Pixie Geldof were filmed holding hands as they tried out the moving catwalk for themselves.
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Models stood still as the conveyor belt catwalk moved them around the room
Other famous faces at the show included DJ Nick Grimshaw, singer Aluna Francis, model Daisy Lowe, former Girls Aloud star Nicola Roberts and socialite Mary Charteris.
Former Strictly Come Dancing contestants Caroline Flack and Pixie Lott were also reunited at the show.
Pixie Lott and Caroline Flack
TV presenter Caroline sported a metallic blue halter-neck minidress with snakeskin peep-toe heels and wrapped up against the cold with a black overcoat.
Pixie, meanwhile, opted for a red zebra print shirt and a pink high-waisted miniskirt and matching hologrammed heels.
The singer completed her colourful outfit with a magenta handbag with a blue metallic chain handle and vibrant pink lipstick.