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Dolce & Gabbana do ultimate millennial takeover with influencer-only show

January 16, 2017
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Known for keeping their finger on the pulse when it comes tofashion and its ever-evolving nature, Dolce & Gabbana well and truly embracedthe social media matrix with their pre-fall 2017 show in Milan.

In an unprecedented move, the Italian fashion house invited49 influencers to storm its catwalk and show off the new collection.

The group – a mix of blogger, vloggers, actors andInstagrammers – included British blogging star Jim Chapman, Cindy Crawford'sson Presley Gerber and Jude Law's son Rafferty Law.


Jim Chapman, Presley Gerber and Rafferty Law

Sofia Richie, Justin Bieber's rumoured ex-girlfriend alsowalked in the show, alongside Instagram model Lucky Blue Smith and TaylorHill's brother Chase.

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Sister duo Sophie and Sistine Stallone, daughters ofSylvester, made their debut on the catwalk. Sistine, who workedthe catwalk in an oversized black vest, later shared a snap on her Instagramaccount.

Lucky Blue Smith, Sofia Richie and Chase Hill

"Thank you so much @stefanogabbana @dolcegabbana foralways being so kind and generous," she captioned the photo.

"I am unbelievably grateful for this opportunity. I<3 my DG family."

View post on Instagram

"These are the new generation, we liked the idea ofadding ordinary people who have become famous thanks to the web," saidStefano Gabbana.

The theme of the show was royalty, which saw family crests,crown emblems and insignia emblazoned on military coats and velvet blazers. 

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