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Gigi and Bella Hadid's sister Alana launches eyewear line

February 2, 2017
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There is no stopping the Hadid family! As Gigi, Bella and Anwar Hadid all continue to dominate the modelling world, their father Mohamed and half-sister Alana Hadid have joined forces to launch their own eyewear line. Aptly named Hadid Eyewear, the collection features six styles of sunglasses priced between £117-£133. The range will expand in March to include an optical style with clip-on sunglasses, and the father-daughter duo have pledged to donate five per cent of all net sales to the Vision of Children Foundation.

Alana Hadid is launching her own eyewear collection called Hadid Eyewear

Speaking to WWD about her new venture, Alana explained: "We both really love sunglasses – if you look at my father's Instagram, he is wearing sunglasses in every photo. We both probably own 100-plus pairs. We are [pleased] to do something accessible to everyone. We wanted to keep [prices] at a point where if someone really loves them, they can buy them in all the colourways."


It is an exciting venture for the 31-year-old, who currently works as a personal shopper and stylist. Alana maintains a much lower profile than her younger siblings, who are all signed to IMG Models, and said of the collection: "It's nice to have my own special voice."

Alana is the half-sister of Gigi and Bella Hadid

It is proving to be a great year for the Hadid family, with Bella and Gigi starring in a number of spring-summer campaigns, including a joint appearance in the Fendi and Moschino shoots. Meanwhile their younger brother Anwar, 17, is also proving to be one to watch after being named as the face of Hugo Boss Menswear and also landing a starring role in the Zadig & Voltaire 20th anniversary campaign alongside Bella, who was named as the muse for the collection.

Gigi will also continue her own foray into fashion design with the launch of her second collection with Tommy Hilfiger in Los Angeles next week.

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