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Ellie Goulding unveils debut footwear collection


March 1, 2017
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Ellie Goulding Deichmann

Ellie Goulding has turned fashion designer to launch her first shoe collection with DEICHMANN. The Love Me Like You Do singer unveiled her new range with the high street retailer at a launch party in London on Tuesday, attended by Lady Amelia Windsor and pregnant Made in Chelsea star Binky Felstead.

"For me, shoes are an indication of what mood you are in. Launching a collection of my own gives me the opportunity to express my style," Ellie said of her new collection. "My collection includes shoes for any occasion – I really can't decide if I like wearing heels or flats better – I am constantly changing it up."

The 26-piece collection is centred on the motto "Rock your Look", and features a mix of styles including strappy heels, espadrilles and trainers that we're bound to see Ellie wearing during one of her high energy performances in the near future. And while we often see Ellie rocking designer ensembles from the likes of Versace and Vivienne Westwood, the range is refreshingly affordable with shoes available from as little as £17.99.

The Star Collection, Ellie's first footwear range, is in association with Europe's largest shoe retailer Deichmann – available from 1 March 2017.

Ellie Goulding Deichmann 1

Ellie performed at the launch of her new DEICHMANN collection, wearing heels from the range. The Star collection is available to buy online and in DEICHMANN stores now.

Ellie Goulding Deichmann Binky Felstead

Mum-to-be Binky Felstead attended the launch of Ellie's new shoes collection at MC Motors in London.

Ellie Goulding Deichmann Amelia Windsor

Lady Amelia Windsor was also at the event, hosted ahead of the launch on Tuesday.