You may have seen them all over your Instagram feed: Away Luggage is revolutionising how to travel in style. Founded by Jen Rubio and Steph Korey, two former Warby Parker executives, the aim is to eliminate the hassle of carrying luggage so their customers can focus on enjoying their travel. Their state of the art suitcases are taking social media by storm (seriously, check their Instagram feed) for their sleek minimal designs, rich colours but most of all, impressive functionality. Celebrity fans include Margot Robbie, Karlie Kloss and Jessica Alba, not to mention bloggers who can’t get enough of their Instagrammable style credentials.
Away carry-on cases are the go-to travel accessory of choice for Karlie Kloss, Jessica Alba and Margot Robbie
Each suitcase has been designed to complement the way real people actually travel and features unbreakable shells, TSA approved lock, convenient interior compartments with luxurious lining. As well as (our personal favourite) built-in USB chargers! While their Pop & Suki collaboration features a delicious millennial pink, created by Suki Waterhouse and Poppy Jamie, (again, check out their Instagram for serious style goals) the suitcases come in several evergreen colours: black, navy, green, sand, asphalt and red.
The suitcases come in a spectrum of different colours so that you can pick the one to suit you
How To Win Your Own Away Luggage Set
So just in time for your summer holiday travels, we have teamed up with the now hugely Insta-famous start up Away to offer one lucky reader the chance to WIN a carry on and medium sized luggage set, in the colour of their choice (worth over £600!)
Get set for your summer getaway with a fashion-forward suitcase by Away
To enter all you need to do is post a picture to your Instagram profile of one of your favourite holiday pictures, telling us where it is and why you’ve picked it using the hashtags #HFMxAway and #travelaway. All entries must tag @hellofashion_uk and @away to be valid. We will then pick the most travel-envy inducing post to win.
HFMxAway Instagram Competition Terms & Conditions
You can enter by:
- Posting x1 Instagram post of your favourite holiday pictures (only one entry per profile is valid)
- The picture must tag @hellofashion_uk and @away and using the hashtags #HFMxAway and #travelaway to be a valid entry
- The competition deadline is Friday 26th May
- The winner will be picked by Wednesday 31st May - the winning entrant will be contacted on Instagram after selection
- The most travel-envy inducing post will win!
- The winning post will be posted to Instagram
For more must-have trends to shop this summer, check out our What to Wear section...