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Adidas divides opinion by choosing Kendall Jenner to front new ad

The stunning model was not a first choice for some fans of the sports brand

11 August 2017
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Kendall Jenner, Young Thug, and 21 Savage have been tapped to front Adidas Originals' latest Original Is Never Finished campaign. It marks the third visual instalment from the German sportswear giant, with Snoop Dogg and Stormzy two of the big names to star in the previous episodes. The short film is in a similar vein to the first two, though adds a Mad Max-esque vibe to the post-apocalyptic, sci-fi feel.

A haunting version of My Way is sung throughout by the campaign stars, which also includes basketball player James Harden and rapper Playboi Carti. "adiddasorginal thank u (sic) ...I'm so blessed," Young Thug posted on Twitter alongside a link to the video.

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Kendall Jenner stars in the new Adidas Originals campaign

Kendall also shared the clip with her online fans, writing: "The first look. #ORIGINALis #adidas_Ambassador @adidasOriginals. "She also reposted Adidas' tweet, which stated: "Never flinch. Never hide. @KendallJenner shows us how to redefine what #ORIGINALis."

The model's casting didn't go down well with all fans though, with some blasting her involvement. Many outraged Adidas customers flocked to social media to question why Kendall was hired, with Twitter users slamming her for being "dull" and unoriginal.

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Adidas shared its new campaign ad on Instagram

"Oh No, Not Again! Kendall Jenner In New Ad Stinker For Adidas," one user fumed, while another said, "How dull can you get. Kendull (sic) Jenner really? I don't understand her appeal."

The criticism follows another controversial casting for the 21-year-old model, as consumers were outraged in April when Pepsi chose her to appear in an ad which saw her caught up in a peace protest, reminiscent of a civil rights rally. The advertising campaign was quickly pulled.

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