Primark have finally set the record straight on how you should pronounce their name after years of shoppers debating whether it is called "Pry-mark" or "Pree-mark." The correct answer was confirmed on the Customer Service section of the store's website in a box titled: "How do you pronounce Primark?" Which was then confirmed to be "Pre-Eye-Mark."
Primark have revealed the correct way to pronounce their name
Following the announcement, shoppers flocked to Twitter – and there were very mixed views! " Can't deal with Primark coming out and saying it's pronounced Pr-eye-mark, it's Preemark u r wrong," wrote one. "Don't even care what Primark says, it will always be pronounced Pree-mark in my heart," another added. Others were revealed they had been saying it the right way. "I cringe a lot inside when my aunt says Preemark," a third said.
Primark have been impressing shoppers with their range of stock this year - including a mini-me collection
Popular for its purse-friendly offerings, Primark has been on top of its game this year, and has constantly been impressing fans with its range of fashionable stock, which has ranged from must-have beauty products to an ultra-cute mini-me range for mothers and daughters. It has also been wowing with a magical selection of Disney merchandise, and most recently, a Harry Potter themed collection, that includes homeware and a clothing range.
The store's Disney merchandise is also a hit with fans both young and old
The high street store has been causing quite the storm on social media, of late. As soon as a new item is released on Instagram, fans around the world flock to the comments section, desperate to get their hands on the latest must-have piece. But as we revealed previously, the best store to shop in is Primark's Tottenham Court Road branch.
Placed conveniently in the heart of central London, the flagship store opened back in 2012 – and is built over three buildings. The impressively large shop boasts four floors rammed with the latest stock, including limited edition lines, a LED lift wall showcasing the latest campaigns and even a café – an ideal spot to congregate mid-shop for a caffeine fix.