Suki Waterhouse fronts new Salvatore Ferragamo fragrance

The actress will act as a brand ambassador for their latest perfume, Amo Ferragamo

hellomagazine.com

Suki Waterhouse is the face of Salvatore Ferragamo's new fragrance. The British model and actress has previously fronted campaigns for the likes of Burberry and Redken, as well as appearing in films such as The Divergent Series: Insurgent and Love, Rosie.

But for her next major project, Suki is to act as a brand ambassador for the Italian luxury fashion brand's latest perfume, Amo Ferragamo.

Ferragamo Parfums chief executive officer Luciano Bertinelli stated that the 25-year-old was a natural fit for the brand due to her youthful beauty and appeal to a younger fan base.

Suki Waterhouse is the face of Salvatore Ferragamo's new fragrance

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"Suki Waterhouse is an extraordinary person. (She) is international, she is known everywhere," he told WWD. "This project offers us the opportunity to rejuvenate our clients' target, and fragrances are always the first step in engaging new customers."

Aimed at the Millennial market, Amo Ferragamo features top notes of blackcurrant and rosemary, as well as touches of jasmine, rhubarb, vanilla and amber. To accompany the perfume launch, Ferragamo is gearing up to unveil a short campaign video directed by Ellen von Unwerth showing Suki in the city of Florence.

And the blonde beauty certainly enjoyed having the opportunity to collaborate with the famed fashion photographer.

 

@ferragamo #FerragamoSS18

A post shared by Suki Waterhouse (@sukiwaterhouse) on

 

"It was so much fun. There's nobody else who has this much passion as her and she always has her camera, she's always taking pictures. It's infectious for everyone," Suki shared.

Packaged in a glass flacon embossed with decorations, Amo Ferragamo will officially launch next February.

Meanwhile, Suki has been kept busy with acting, having recently wrapped on The Girl Who Invented Kissing alongside Abbie Cornish and Luke Wilson. Other movies she has coming up include Bill Oliver's Jonathan, James Cox's Billionaire Boys Club and Sam Levinson's Assassination Nation, with Bill Skarsgard and Bella Thorne.

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