Victoria Beckham set to partner with Reebok

The fashion designer will launch the sportswear in 2018

hellomagazine.com

Former Spice Girls star Victoria Beckham is teaming up with bosses at classic streetwear brand Reebok on a new apparel and footwear collection. The star announced the news via Instagram on Wednesday by posting an image of herself decked out in sporty attire. In the photo, the 43-year-old keeps it casual, wearing white sneakers, a matching t-shirt and loose-fitting black pants while posing in front of the company's logo.

"Excited to announce my new partnership with @reebok! Stay tuned and head to my website and subscribe for updates! x VB," the singer captioned the snap, before sharing a video of herself walking into an elevator with the Reebok logo on the doors.

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Victoria-Beckham-Harpers-awards Photo: © Getty Images

Victoria Beckham has partnered with Reebok

Corinna Werkle, Senior Vice President of Women's Initiatives at Reebok, is elated the company is partnering with such a dynamic female designer as Victoria on this project, which is part of the Reebok Innovation Collective, an initiative designed to align fashion with technology.

"As a brand, we look to partner with not just influential women, but women who want to truly change the world," Werkle said in a press statement. "There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves."

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The Reebok x Victoria Beckham collection will launch in 2018

Beckham also expressed her excitement over the opportunity to offer forward-thinking versions of athletic clothing for women in her forthcoming Reebok x Victoria Beckham collection. "I am incredibly excited to embark on this partnership built on shared values," she shared. "I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do." The Reebok x Victoria Beckham collection will officially launch late next year.