Victoria Beckham has announced she is launching a collaboration with Reebok. The fashion designer will release the sports collection in 2018
Former Spice Girls star Victoria Beckham is teaming up with bosses at classic streetwear brand Reebok on a new apparel and footwear collection. The star announced the news via Instagram on Wednesday by posting an image of herself decked out in sporty attire. In the photo, the 43-year-old keeps it casual, wearing white sneakers, a matching t-shirt and loose-fitting black pants while posing in front of the company's logo.
"Excited to announce my new partnership with @reebok! Stay tuned and head to my website and subscribe for updates! x VB," the singer captioned the snap, before sharing a video of herself walking into an elevator with the Reebok logo on the doors.
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Victoria Beckham has partnered with Reebok
Corinna Werkle, Senior Vice President of Women's Initiatives at Reebok, is elated the company is partnering with such a dynamic female designer as Victoria on this project, which is part of the Reebok Innovation Collective, an initiative designed to align fashion with technology.
"As a brand, we look to partner with not just influential women, but women who want to truly change the world," Werkle said in a press statement. "There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves."
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The Reebok x Victoria Beckham collection will launch in 2018
Beckham also expressed her excitement over the opportunity to offer forward-thinking versions of athletic clothing for women in her forthcoming Reebok x Victoria Beckham collection. "I am incredibly excited to embark on this partnership built on shared values," she shared. "I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do." The Reebok x Victoria Beckham collection will officially launch late next year.