British heritage wallpaper and textile designer GP & J Baker has held a royal warrant since 1982, supplying beautifully printed textiles and wall-coverings to the royal household. And now the company's gorgeous designs are going to become a lot more accessible, because the brand has teamed up with high street favourite H&M to create a range of clothes featuring its prints. It's the first time the brand has collaborated with a retailer, and the range includes dresses, shirts, skirts and trousers emblazoned with bold, colourful prints from its archive.
Model Edie Campbell stars in the range's advertising campaign
"We are thrilled and honoured to be collaborating with H&M. The prints selected are part of GP & J Baker's unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect," says Ann Grafton, Managing Director and Creative Director of GP & J Baker.
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GP & J Baker was founded over 100 years ago, and some of the country's best-loved artists have contributed to its print collection. Those featured in the H&M range include Magnolia, which was painted by William Turner in 1913. Other designs used in the range include Oriental Bird, Blossom and Hydrangea Bird, plus strong geometric patterns such as Fretwork, which was created as a homage to the decorative inlay work of the Art Deco designer Jean Durand.
Pernilla Wohlfahrt, H&M's Design Director, said: "It's such a wonderful time in fashion for statement-making prints and patterns so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses. The pieces from the collection are feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design."
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