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Sales of sunny yellow clothes have increased by 220% this summer at THIS clothing brand

Royals, celebs and shoppers like us are all mad about yellow this summer

meghan yellow
Sophie Hamilton
Sophie HamiltonParenting Editor
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The summer of 2018 has been one of the best ever and it appears that the hot British sunshine is influencing our fashion habits. Gone are the drab grey and black clothes of winter – and the normal UK summer to be frank. Now it's all about bright, happy, fresh shades to boost our warm summer souls. We're talking yellow, that tricky colour to pull off but when done well it looks super gorgeous – and Sainsbury's Tu brand reports sales of its yellow clothing were up 59% in May and a staggering 220% in June. That's one huge sales increase.

amal© Photo: Getty Images

The stunning Amal Clooney in yellow

Yes, yellow is the surprise style trend of the summer; with hot weather has come a big demand for sunny-coloured clothing. The store reports its biggest yellow seller is tops and next comes dresses and skirts, many for under £20. Yellow is proving popular in all its guises, from sweet lemon shades to full-on bold brights.

tu top

Yellow Ruffle Top at Tu, priced £14

A number of famous ladies have been spotted out in vibrant yellow outfits of late too. The Duchess of Sussex wore a stunning bright yellow shift dress to the Your Commonwealth Youth Challenge reception at the start of July.

kate yellow dress

Duchess Kate also looked divine in a yellow dress with frill sleeves at Wimbledon and Amal Clooney totally won best dressed guest at Meghan and Harry's wedding in May in her chic mustard yellow dress.

MORE: Christine Lampard just wore a stunning printed dress from Duchess Kate's favourite high street store

meghan dress© Photo: Rex

MORE: Kate Middleton’s summer holiday style - all the dresses she might have packed for Mustique

tu skirt

Wear your yellows with pride HELLO! ladies, it's bang on-trend.

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