The summer of 2018 has been one of the best ever and it appears that the hot British sunshine is influencing our fashion habits. Gone are the drab grey and black clothes of winter – and the normal UK summer to be frank. Now it's all about bright, happy, fresh shades to boost our warm summer souls. We're talking yellow, that tricky colour to pull off but when done well it looks super gorgeous – and Sainsbury's Tu brand reports sales of its yellow clothing were up 59% in May and a staggering 220% in June. That's one huge sales increase.
The stunning Amal Clooney in yellow
Yes, yellow is the surprise style trend of the summer; with hot weather has come a big demand for sunny-coloured clothing. The store reports its biggest yellow seller is tops and next comes dresses and skirts, many for under £20. Yellow is proving popular in all its guises, from sweet lemon shades to full-on bold brights.
Yellow Ruffle Top at Tu, priced £14
A number of famous ladies have been spotted out in vibrant yellow outfits of late too. The Duchess of Sussex wore a stunning bright yellow shift dress to the Your Commonwealth Youth Challenge reception at the start of July.
Duchess Kate also looked divine in a yellow dress with frill sleeves at Wimbledon and Amal Clooney totally won best dressed guest at Meghan and Harry's wedding in May in her chic mustard yellow dress.
Wear your yellows with pride HELLO! ladies, it's bang on-trend.