Princess Beatrice is a vision as she reemerges in the ultimate heatwave dress


The mother of daughters Sienna, four, and Athena, one, looked resplendent in a striped dress as she ran errands in London


Princess Beatrice of York attends Royal Ascot at Ascot Racecourse on June 15, 2022 in Ascot, England.© Samir Hussein/WireImage
Laura Sutcliffe
Laura SutcliffeFashion and Beauty News Editor
Updated: 2 minutes ago
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Everyone in the UK is navigating the heatwave right now, including the royal family. Princess Beatrice looked to have weather-appropriate dressing nailed down to a fine art as she was spotted in London on Friday.

The red-haired royal looked cool, calm, and collected as she was pictured getting into a waiting car. Carrying a large, slouchy bag, the royal had her famous mane clipped back, with minimal makeup highlighting her pretty features.


Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com
Beatrice looked beautiful in her green striped dress
Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com

The royal tied her hair back as she was seen battling the heat in London

Opting for a fabulous dress by Cefinn, Beatrice chose the now-defunct brand's 'Alice' design, which is a relaxed, cotton-poplin style that comes complete with a belt at the waist.

Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com

The princess sported a pared-down beauty look

The voluminous sleeves gave the overall look a fashion-forward edge, and the sleek, gathered cuffs made for a streamlined finish.

Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com

Beatrice added black Mary Jane flats

Keeping her choice of accessories to the bare minimum, Beatrice chose delicate gold jewellery and a pair of black, Mary Jane-style ballet pumps.

Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com

Wearing cotton in the heatwave is the key to keeping cool

Wearing cotton, like Beatrice, in the heatwave, is one of the best fashion hacks to remember. "Cotton is lightweight, soft on the skin, and allows the air to circulate, which helps to keep you cool and comfortable on super hot days," fashion designer at Spirit & Grace, Emily Holmes Naden, tells HELLO!.

Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com

Beatrice's dress is from defunct brand Cefinn

It's easy to throw on, and instantly looks smart, tailored and pristine with minimal effort.


Princess Beatrice is seen for the first time since being absent from Royal Ascot. The Royal was running errands in Mayfair on the hottest day of the year. Beatrice was seen wearing a Cefinn Alice Belted Midi Dress and large Burgundy tote bag. © GoffPhotos.com

Beatrice first wore the dress in 2020

Beatrice's dress is clearly one of her favourites; she first wore it in 2020.

Cefinn style

Samantha Cameron at Wimbledon© Karwai Tang/WireImage

Lady Cameron founded the label in 2017

Cefinn is the fashion brand founded by Lady Cameron, former Prime Minister David Cameron's wife. Her womenswear label was established in 2017, one year after her husband stepped down from his role as PM.

David Cameron and Samantha Cameron attend The V&A Summer Party 2019 in partnership with Dior on June 19, 2019 in London, England© Getty

Cefinn were known for their chic dresses

The brand was an instant big hit with shoppers, with dresses being the most coveted item. Tailoring was a big outlet in the design of her clothes, and in a passage online, the brand remarked: "Our goal is to ensure that you look and feel great from work to weekend, desk to dinner, and at those unforgettable special occasions."

Samantha Cameron wearing a white and red dress© Getty Images

The label sadly closed in 2025

Sadly, in 2025, Samantha was forced to close her fashion label after eight years. In a post on Instagram, she said at the time: "Dearest followers, I would like to let you know that after eight amazing years of entrepreneurial highs and lows, I will not be presenting a spring/summer 2026 collection in the new year. As a result of this, I have begun the process of winding down the future operations at my fashion brand Cefinn."

Princess Kate rocked a leopard print dress from Cefinn© Getty

Princess Kate was also a fan of the brand

Despite the company closing its doors, the fashion label certainly had the royal stamp of approval. As well as Beatrice donning its items, her royal relative, the Princess of Wales, wore the label on a handful of occasions, as did her mother, Carole Middleton.

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