Taylor Swift already gave fans a glimpse of what they can expect from her new Disney+ docuseries, The End of an Era, in October, but on Thursday, November 13, she dropped a brand-new trailer for the six-part series on Good Morning America. "This show created a bonding experience for like 70,000 people all at once. There's something very special about that… My main goal is to give something to the fans that they didn't expect," Taylor says in the trailer, which includes clips of rehearsals, private moments with her fiancé, Travis Kelce, and run-throughs with special tour guests, including Sabrina Carpenter and Ed Sheeran.
Following GMA's exclusive first-look, Taylor shared the new trailer on Instagram, alongside the message: "Honestly can't think of a better way to celebrate my (almost) birthday than to relive the Eras Tour with you! This time we're going backstage. 'The End of an Era', a 6-episode behind-the-scenes docuseries, streams on @disneyplus beginning Dec 12."
Teasing the release on Wednesday, Disney+ tweeted: "Tomorrow, tune-in to Good Morning America to see the brand-new trailer for Taylor Swift's 6-part docuseries, The End of an Era, coming to Disney+ beginning December 12," alongside the official poster for the series. The first two episodes will air on December 12, followed by two new episodes the following week and the final two episodes on December 26.
Taylor also gave her followers a heads-up, sharing on her Instagram Stories on Wednesday: "Tune into @goodmorningamerica tomorrow to catch the official trailer for 'The End of an Era.'" The first trailer for the series aired on GMA on October 13. Taylor then took to X with the trailer and a heartfelt message that read: "It was the end of an era and we knew it. We wanted to remember every moment leading up to the culmination of the most important and intense chapter of our lives, so we allowed filmmakers to capture this tour and all the stories woven throughout it as it wound down. And to film the final show in its entirety."
The first trailer included clips of Taylor backstage, preparing for the show, and during rehearsals, as well as her sharing a kiss with Travis Kelce beneath the stage during or following her Midnights set. "People like to talk about phenomenons almost as if it was pieces falling into place, as if it just happened," Taylor narrates in the trailer. Fans began speculating about a docuseries months ago when she had cameras filming at her shows after the Eras Tour concert was put on Disney+. They believed there had to be another reason for this, sparking talk of another project.
"The Eras Tour wasn't when all the pieces fell into place," she continues. "This tour was just when every single one of us who had done so much work, pushing inch by inch, to where we all clicked together. We have broken every single record you can break with this tour. The only thing left is to close the book."
Fans began speculating about a docuseries months ago when she had cameras filming at her shows after the Eras Tour concert was put on Disney+. They believed there had to be another reason for this, sparking talk of another project. Alongside the docuseries, a new concert film, The Final Show, will also premiere on Disney+ on December 12. It features performances from the Eras Tour's finale show in Vancouver on December 8, 2024, including the newly-added Tortured Poets Department set.