How the most beloved Christmas movie of all time secretly bankrupted its studio


It's a Wonderful Life had Liberty Films running to the bank when the film exceeded its budget and failed to find success on its release, before it became known as a cinema classic


James Stewart and Donna Reed pictured in a still for It's a Wonderful Life in 1946.© Getty Images
Daisy Finch
Daisy FinchAudience Writer
47 minutes ago

Whether you see George Bailey as a community hero or a bit of a wet wipe (guilty), there's no denying It's a Wonderful Life has earned its place on the list of festive favourites that find their way onto TV screens around the world come December. Released in 1946, the Christmas classic gets off to a dour start but soon transforms into a feel-good feature with James Stewart and Donna Reed at the helm. Read on to find out how this box office failure transformed into a staple of the Christmas season and why It's a Wonderful Life wrecked the studio that backed it...

A black and white film still of Donna Reed as Mary Hatch and James Stewart as George Bailey embracing in a tender close moment.© Getty Images

The independent studio wanted to experiment outside of Hollywood control

Forming the studio

It's a Wonderful Life director Frank Capra formed independent production studio Liberty Films with a group of WWII veteran partners.

The studio sought to escape the trappings of traditional Hollywood control and began pushing the limits of their creative potential.

James Stewart, wearing a hat and overcoat, stands anxiously at a bank counter with a black crow perched nearby, while a crowd of customers looks on behind the cashier's grille.© Getty Images

The film's costs far exceeded their planned budget

Exceeding the budget

There's a reason that It's a Wonderful Life is still such a treat for the eyes today: the production team built a 4-acre set for Bedford Falls and created a new chemical snow effect.

Unfortunately, this meant they also exceeded their budget and ended up spending around $3.2 million, the equivalent of about $55 million today.

James Stewart dances with Donna Reed amid a crowd of smiling party guests in formalwear, in a black and white scene from It's a Wonderful Life.© Getty Images

The film wasn't an instant hit and failed to break even at the box office

Slow day at the (box) office

The feature failed to reach the box office heights required to make the studio's money back. In fact, the film didn't even manage to break even and lost approximately $8 million in today's money.

This forced the studio to sell its assets and was acquired by Paramount Pictures.

A black and white film still showing Henry Travers as Clarence the angel resting his hand on the shoulder of Jimmy Stewart, who sits wrapped in a blanket looking troubled.© Corbis via Getty Images

Fortunately, a clerical error turned out to be the saving grace of the film's legacy

Happy accident

The film's transformation into a festive staple was largely down to an accident in the administration department. In 1974, the film's copyright renewal was missed, meaning it went into the public domain.

As it was free to broadcast, TV stations showed the film every December and turned it into an unmissable part of the Christmas season.

Black and white film still of James Stewart and Donna Reed smiling as they embrace their four children, played by Carol Coombs, Jimmy Hawkins, Larry Simms and Karolyn Grimes, in a family reunion scene.© Corbis via Getty Images

Now, It's a Wonderful Life is an unmissable staple at the end of every year

A forever favourite

The story of a man stuck in despair learning to appreciate his ordinary life and the close community around him is now a staple of the Christmas season.

Today, it's impossible to imagine a December without It's a Wonderful Life playing at least three times on the TV – it's the perfect antidote to post-potato bloating, after all.

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