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Benefit is about to open something you would NEVER expect

... but it's MEGA!

Alex Light
Body Work Columnist
January 9, 2019
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I'm about to blow your mind with a collaboration you were 100 per cent not expecting…

Ready? Ok.

One of our fave make-up brands Benefit Cosmetics is teaming up with Mother Clucker, the fried chicken shop. Told you!

I don't know about you, but fried chicken + make-up = a match made in heaven so I am beyond excited.

READ: The best new beauty buys for 2019 that you are going to get excited about

So – what are the deets behind this killer collab? It's all because Benefit's launching a brand new liquid matte eyeliner - the Roller Liner - and the aim is to give everyone the perfect, long-lasting wing look… WING look – you get it? Double whammy of wings!


The dedicated pop-up for foodie beauty addicts is called JUST Wing IT and will open from 30 January to 3 February. You'll need to make a trip to London though because it's based in East London, at 82A Commercial Street.

You can pop in to order some wings and enjoy your chicken while the Benefit make-up artists talk you through the new eyeliner. With your buttermilk-soaked, twice-fried chicken wings, there will also be a limited-edition, Benefit-pink secret sauce…

READ: Kendall Jenner just made neon green eyeliner a thing and we are totally obsessed

This isn't the first pop-up venture for Benefit – the beauty brand has opened lots of fun venues in London over the years. Remember the Benefit World Cup pub, or the 1950s-inspired pop-up beauty parlour in Soho? Or how about the three-floor boat on the Thames? That was amazing. 

Benefit's Head Make-up Artist Lisa Potter-Dixon has been raving about the new liner on Instagram, and told us: "My favourite thing about the new Roller Liner is the extra-long felt tip. This helps you create a super sharp and precise wing. The jet-black, matte-black finish of the liner helps to give you that extra drama and definition."

See you in the queue. 

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