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Exclusive: Ola Jordan opens up about post-partum hair loss and the products that have helped

The Strictly pro shares her story

In partnership with

John Frieda

Exclusive: Ola Jordan opens up about post-partum hair loss and the products that have helped
Esther Coombes
Content Lead
July 4, 2023
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Ola Jordan, 40, has been married to fellow Strictly Come Dancing pro James for 20 years. First appearing on the hit BBC dance show together in 2006, they have a 3-year-old daughter, Ella, conceived after a successful round of IVF. 

Ola has been dancing since the age of 12, competing in her native Poland and then at the famous Blackpool Tower Ballroom before rising to fame as a professional dancer on the hit BBC show. 

Synonymous with showstopping outfits and glamorous, scene-stealing hair and makeup, she admits “Our hair went through a lot by being ballroom dancers – there was a lot of gel!"

“My worst hairstyle when I was competing at Blackpool was a really short black bob, shaved at the back with a fringe – it was terrible. When I look at pictures now I think ‘What were you thinking?!’. During Strictly your hair goes through so much – years of backcombing. Then having a baby it went through a lot again.”

Ola and daughter Ella, 3© Instagram
Ola and daughter Ella, 3

The couple announced their pregnancy news in HELLO! in September 2019, with Ola sharing: “I still can't quite believe it. It took us nearly three years to get pregnant so it was an emotional rollercoaster, a dream come true. It’s been amazing and overwhelming at the same time. We’ve wanted this for so long. Nothing in our careers measures up to this. It feels perfect.” 

Revealing how life has changed since becoming a mother, Ola confides: "It's not about me anymore. I literally go, 'Right James, I'm going to have a quick shower then I'll come back down’ – your time is totally gone. It's her time. The baby is the priority and that's it.

"I used to go to the gym when I wanted to, and have a bath when I wanted to, but now there's no time for a bath! There's time for a two-minute shower, if you're lucky! No one tells you what the right thing to do is, it's like a guessing game! You don't really know until you have your own child." 

Strictly stars Ola and James Jordan are proud parents to Ella© Instagram
Strictly stars Ola and James Jordan are proud parents to Ella

Rising oestrogen levels during pregnancy can boost the condition and shine of hair, but after childbirth these levels dip down, and coupled with a potentially high level of blood loss then a lack of sleep, increased stress and depleting vitamin and mineral levels, your hair growth and strength can be impacted.

If you’re a new mother struggling with fine or thinning hair or just looking for an easy way to instantly boost volume and thicken strands, a new hero hair range could spell the solution. 

PROfiller+ is the new innovation from John Frieda comprising of three products to bolster fine and fragile strands against breakage and help them appear stronger and more volumized. Delivering results after just one use, the beautifully-scented and high performing thickening shampoo, conditioner and spray are infused with biotin, known to provide hair with strength, and hyaluronic acid to hydrate and nourish.  

Results show a 200% increase in the thickening of the hair when the shampoo, conditioner and thickening spray are used together versus using a basic shampoo. As Ola confirms “I’ve been using all three John Frieda PROfiller+ products including the Thickening Spray and it definitely feels thicker at the root.” 

Online reviews have been overwhelmingly positive, with one customer commenting “I've been using this for about 6 weeks and my hair has never looked better. I have very limp, fine hair and this gives it fullness and texture. It looks so much thicker – I'm so pleased with the results.”

Find the John Frieda PROfiller+ Thickening collection of Shampoo, Conditioner and Spray in Boots stores and online at Enjoy 3 for 2 on PROfiller+ products.

WATCH: Strictly's Ola Jordan and Shirley Ballas share their hair stories with Kate Thornton

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