Brad Pitt has been caught up in a bizarre lawsuit with the men's beauty line, Beau D., after the company accused him of trademark infringement and common-law unfair competition. Beau D., which lists a $56 cream designed for men's genitalia amongst its products, has sued Brad's skincare line after its name was changed from Le Domaine to Beau Domaine in 2025.
Brad launched the skincare line in 2022 alongside the Perrins, a powerful French family who oversee the winemaking process at the vineyard, Château Miraval, in which the actor owns a 50% stake. Beau Domaine products also contain a patented compound made from Grenache, Syrah and Mourvèdre grapes, which are said to have anti-aging properties.
Beau D., who trademarked their name in 2020, have accused Brad of changing the name of his company to one that is too similar to their own. They are seeking $75,000 in damages and a court order that will ensure that the name Beau Domaine won't be used in future business ventures.
© Getty ImagesAside from accusations of trademark infringement and common-law unfair competition, Beau D. also sued for false designation of origin, which entails confusing customers over who makes a product or where it originated.
The company told Air Mail that they tried to settle the matter privately on three occasions to no avail. "It isn't about publicity or punishment," said Beau D. founder Brandon Palas. "It's about protecting the integrity of what we've spent years building and ensuring independent brands have the right to grow without being overshadowed or diluted."
Brad's skincare line features gender-neutral, fragrance-free products, as he told Variety. "I'm not the face of this line," he added. "I don't want to be selling something. It's not about a celebrity brand. It's about the land, the science and the people behind it."
© NurPhoto via Getty ImagesBrad's fight with Beau D. comes just a week after his eldest son, Maddox, filed to legally drop "Pitt" from his surname amid their ongoing estrangement. The 24-year-old, who was adopted by Brad's ex-wife, Angelina Jolie, in 2002, filed to change his name to "Maddox Chivan Jolie", citing "personal" reasons.
Learn more about Brad and Angelina's bitter divorce below...
Several of Brad's six children, whom he shares with Angelina, have opted to drop his surname in recent years, pointing to a rift that reportedly began after an explosive plane journey in 2016 that led to the couple's divorce.
Brad's daughter, Shiloh, legally filed to drop Pitt from her name in 2024 when she turned 18, and her sister, Zahara, went by "Zahara Marley Jolie" at her graduation from Spelman College in May, which the F1 star was absent from.
© AFP via Getty ImagesTheir youngest daughter, Vivienne, chose to be listed as "Vivienne Jolie" in the Broadway playbill for The Outsiders in 2024. While their other sons Pax and Knox have not indicated whether they still go by the "Jolie-Pitt" surname, the children are reportedly estranged from their dad.
© WireImageBrad previously admitted that he wanted to be more present with his kids following his 2016 split from Angelina. "I grew up with a Father-knows-best/war mentality – the father is all-powerful, super strong – instead of really knowing the man and his own self-doubt and struggles," he told GQ in 2017.
"And it's hit me smack in the face with our divorce: I gotta be more. I gotta be more for them. I have to show them. And I haven't been great at it… They absorb everything. They need to have their hand held, and things explained. They need to be listened to. When I get in that busy work mode, I'm not hearing. I want to be better at that."
