Sydney Sweeney channels Pamela Anderson in plunging red swimsuit on romantic getaway with Scooter Braun


Sydney Sweeney has come under fire recently following her ad campaign for the sports betting app Novig


sydney sweeney silver gown© Getty Images
Faye James
Faye JamesSenior Editor
40 minutes ago

Sydney Sweeney proved she was a Baywatch bombshell as she enjoyed a sun-soaked getaway in Utah with her friends and her boyfriend, businessman Scooter Braun.

The 29-year-old looked incredible in a bright red one-piece swimsuit with a scoop neckline and high-cut hips, as she stood in front of a clear blue lake. The friend group traveled to Lake Powell in Utah for their vacation and did everything from hiking to wakeboarding and waterskiing together. 

Sydney included several romantic snaps with her 45-year-old boyfriend, whom she met at the wedding of billionaire Jeff Bezos and Lauren Sánchez in 2025. 

sydney sweeney red onepiece© Instagram
Sydney looked stunning in the red one-piece

In one photo, the Euphoria actress stood on a platform looking down lovingly at Scooter as he hugged her middle, while another picture saw her sitting on his shoulders inside a club venue.

"When your man takes you to the moon," she wrote in the caption, as her fans rushed to the comment section to share the love. 

"Reminded me of Pamela Anderson from Baywatch in the first slide," wrote one fan, while another added: "Sydney got that aura." A third chimed in: "Damn, she's perfect," while another said: "Angel human".

Sydney's sporting prowess

sydney sweeney scooter braun hugging© Instagram
Sydney and Scooter looked so loved-up on vacation

Sydney is a big sports fan and told Complex that she made the tough decision between pursuing acting and pursuing sports when she was younger. "I grew up loving sports. I played sports growing up. I was on a soccer team, I was on a softball team, I was on a snow ski team," she told the outlet.

"I learned how to slalom ski when I was little, and I did MMA. So sports have been a really big part of my life, and I love watching hockey and boxing, especially after playing Christie Martin. I have a really huge appreciation for every single fighter."

Learn more about Sydney and Scooter below...

WATCH Sydney Sweeney stuns in alternative swimwear during dreamy vacation video with Scooter Braun

"My parents always told me to fall in love with as many things as possible, so they really wanted me to try absolutely everything," Sydney continued. "I think that the idea and concept of acting was my ability and my choice to be able to not have to pick being one thing for the rest of my life."

She added: "It's broadened my world so much more than if I would've just chosen one thing…there was a moment, though, when I was 12. I really wanted to go to the X Games for wakeboarding, but that didn't happen."

A risky move

The SYRN founder has sparked controversy in recent weeks after appearing in sports betting app Novig's newest ad campaign, which saw her in her birthday suit with only sports equipment covering her.

Despite the wave of backlash, particularly from female athletes who said that Sydney's ad was reductive and sexualized women in sports, Novig reported a valuation of $2 billion in the wake of the campaign, up from $500 million.

sydney sweeney wakeboarding© Instagram
The actress has always lived an active lifestyle

Novig's CEO Jacob Fortinsky shared on a panel that Sydney had driven a lot of the ideas in the ad campaign, after becoming an equity partner in the company.

"It was a very exciting process to work with her both on the commercial side as well as on the creative side," he said. "It really was Sydney who was driving a lot of the visuals and the messaging."

sydney sweeney novig© Getty Images
Sydney's Novig ad sparked a sea of controversy

"We're hugely supportive of women's sports," Jacob added when asked about the backlash. 

"I think it's a huge component of our platform. I think we never intended to portray female sports. Sydney's an actress, the biggest movie star in the world."

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