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Taylor Swift cheered on Travis as he took to the stage with his colleagues© Getty Images

Inside the lavish $3million Super Bowl experience Taylor Swift and stars will enjoy in New Orleans

There is no ticket in American sports more sought after than a seat at the Super Bowl

Faye James
Senior Editor
February 10, 2025
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For the ultimate high rollers, the Super Bowl isn’t just a game—it’s an experience, a spectacle, and for some, a lucrative business opportunity. Nowhere is that more evident than in the coveted luxury suites inside the Caesars Superdome, where the price of entry alone can soar into the millions.

In New Orleans, where the Kansas City Chiefs are set to face the Philadelphia Eagles in Super Bowl 2025, the battle for these exclusive skyboxes has reached fever pitch.

Last year, an associate of a local taxi driver made what some might call the investment of a lifetime—he mortgaged his home to secure a Super Bowl suite for $225,000. Fast forward to last week, and he sold it for a staggering $1.6 million.

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There is no ticket in American sports more sought after than a seat at the Super Bowl, and this year, the 165 luxury suites inside the Superdome are the most exclusive of them all. 

The least expensive start at around $500,000—though those come with an obstructed view—while the most coveted boxes near midfield command up to $3 million. And it’s not just about the game itself.

Kevin Costner attends the Super Bowl LIX Pregame at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana.© Getty Images
Kevin Costner attends the Super Bowl LIX Pregame at Caesars Superdome

"It’s a whole weekend," Simon David of Confirmed360 tells Daily Mail. "Everything is taken care of. There’s no waiting in line, no inconvenience. Just pure indulgence."

That indulgence extends far beyond the stadium. In the days leading up to the game, the city is abuzz with celebrity arrivals, lavish parties, and high-end experiences designed for the ultra-wealthy. 

From private jet charters—where passengers can dine on anything from McDonald’s to Nobu—to exclusive swamp tours with Louisiana’s famous alligators, no request is too extravagant.

President Donald Trump and Ivanka Trump stand for the National Anthem during the Super Bowl © Kevin Mazur/Getty Images for Roc
President Donald Trump and Ivanka Trump stand for the National Anthem during the Super Bowl

Donald Trump, Taylor Swift, Justin Bieber, and Kim Kardashian will enjoy the best of New Orleans’ famed hospitality, including a curated menu inside the suites featuring gumbo, shrimp, ribs, and decadent chocolate caramel popcorn.

With over 800 private jets expected to land in New Orleans over Super Bowl weekend, airspace has become so congested that some flights are being rerouted to airports in Mississippi. But for the elite clientele of companies like Confirmed360, every detail is meticulously planned.

(L-R) Ice Spice, Ashley Avignone, and Taylor Swift attend the Super Bowl © Getty Images
(L-R) Ice Spice, Ashley Avignone, and Taylor Swift attend the Super Bowl

For some, the draw of the Super Bowl is purely social— "They just have to be seen at the game," David explains—while others are in it for the sport, like Olivia Culpo, who secured a suite last year to watch her husband, 49ers star Christian McCaffrey, play against the Chiefs.

Demand for these suites intensifies as the playoffs progress, but the real frenzy begins in the two weeks between Championship Sunday and the Super Bowl. "Once the teams are confirmed, it’s an all-out scramble," David says. "Nobody wants to be the one to tell a celebrity like Taylor Swift that all the suites are gone."

Donald sits in the VIP suite          © AFP via Getty Images
Donald sits in the VIP suite

And it’s not just about scoring a seat—many VIPs have very particular demands. Some require extra tickets for their security detail. Others ask for their suite to be stocked with rare wines, fine bourbons, or even a private chef. "We’ve had people request magicians, pop-a-shot machines, or even former players to watch the game with them," David reveals.

Of course, some high-profile guests insist on complete privacy. "No pictures, no autographs, and sometimes, they want to know exactly who else is in the suite before agreeing to sit there," he adds. "The last thing we need is someone who doesn’t get along with another guest."

With suites selling for anywhere from $750,000 to over $1.8 million, ensuring an unparalleled experience is key. That’s why companies like Confirmed360 warn clients away from the $500,000 suites with obstructed views. "We don’t like to recommend those," David says. "We want to exceed expectations."

Jon Hamm at Super Bowl LIX© Getty Images
Jon Hamm at Super Bowl LIX

Many of the best suites, particularly those with prime midfield views, are reserved by the NFL and its partners, with any remaining spots offered first to long-time suite holders before hitting the secondary market. The most coveted? A $3 million, 45-person suite that has become one of the hardest tickets to secure.

For those who want an even more immersive experience, there are plenty of additional perks to consider. This year, guests can take part in a private DJ lesson on the eve of the Super Bowl, standing behind the decks at the Maxim Party before heading to their VIP tables once the party kicks off. Others will enjoy pre-game tailgate access, visits from top chefs, and a never-ending selection of high-end food and drink inside their suites.

On game day, those lucky enough to secure a suite will indulge in an all-day feast: pre-game charcuterie boards, sliders, salads, and gumbo at kickoff, followed by bread pudding and cake at halftime. Drinks will flow freely, with Don Julio tequila, Crown Royal whiskey, and Bulleit bourbon among the premium spirits on offer.

Once the game starts, however, there’s one thing even the most elite guests can’t control—the action on the field. And with history on the line for both teams, even the most luxurious suite can’t outshine the spectacle of the Super Bowl itself.

For those watching from the comfort of their exclusive boxes, it will be an evening of indulgence, extravagance, and pure entertainment. And for the lucky few who secured their spot early, the experience of a lifetime is just beginning.

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