Brooklyn Beckham appears to have sent a subtle but heartfelt message to his father, David Beckham, through his new business venture.
The 26-year-old has not publicly spoken to David, 50, since the pair reportedly fell out in 2022.
But fans have spotted a telling detail in Brooklyn’s hot sauce brand, Cloud23, that appears to show a softening in their relationship.
Brooklyn’s tribute hidden in plain sight
© GettyBrooklyn launched Cloud23 last year. The brand has been active online, answering questions and engaging with customers.
One recent response caught attention. A fan asked about the meaning behind the name "Cloud23".
The reply from Brooklyn’s team read: "The 23 included in our brand is a warm nod to Brooklyn's father, David Beckham, who wore number 23 while playing for Real Madrid and LA Galaxy, inspired by NBA legend Michael Jordan."
David wore the number 23 shirt during his time with both clubs. He made over 100 appearances for Real Madrid and scored 13 goals.
He also played 98 matches for LA Galaxy across five seasons until his departure in 2012.
A quiet message
© Dave Benett/Getty ImagesThe response on the Cloud23 website sparked a reaction among fans.
Some described it as "a warm nod" to David. Others suggested it was "a tentative sign of peace".
The tribute comes at a time when the family is believed to be going through a difficult period.
Brooklyn and his wife Nicola Peltz, 30, were absent from David’s birthday celebration in Notting Hill earlier this year.
Beckhams' family feud timeline
© Ian West - PA Images2022
April 9th - Brooklyn Beckham marries Nicola Peltz. Reports emerge of a dispute, as Nicola chose not to wear a dress designed by Victoria Beckham. However, in an interview with Grazia USA, Nicola said this was because Victoria's ''alterier'' couldn't make the dress, not due to a feud.
June - During their honeymoon, Brooklyn and Nicola do not meet up with the Beckhams, despite being on holiday nearby at the same time.
August - Nicola appears on the cover of Tatler, where she discusses the pressure Brooklyn feels around his career, and reveals that he often seeks advice from her billionaire father.
October - In an interview with the Sunday Times, when Nicola was questioned about the alleged feud with Victoria she said: “No family is perfect.”
2024
December - Romeo Beckham and his girlfriend, Kim Turbull, go public, and she begins spending time with the Beckham family. However, Brooklyn and Nicola are notably absent from any photos with Kim, who reportedly dated Brooklyn in the past, in the following months.
2025
March 30th - Brooklyn didn't attend his dad's early birthday party in Miami, which was organised by Victoria
April - Romeo shuts down speculation that Kim was Brooklyn’s ex-girlfriend in a now-deleted Instagram comment: “Brooklyn and Kim never dated.”
9th - The Beckham family do not publicly acknowledge Brooklyn and Nicola’s third wedding anniversary.
17th - Brooklyn Beckham and Nicola Peltz miss Victoria Beckham’s 51st birthday party. Brooklyn does not post any birthday tribute to his mother on social media.
May 2nd - David Beckham celebrates his 50th birthday in London. However, Brooklyn and Nicola are notably absent and do not publicly acknowledge the occasion on social media.
5th - David shares an Instagram story from a fishing trip he planned six months earlier for his birthday, posing with his sons Cruz and Romeo. He captions the story: “You were missed @brooklynpeltzbeckham.”
25th - Brooklyn posts an Instagram story of himself and Nicola, appearing to take a dig at his parents, with the caption: “I always choose you.”
Reports suggest the family rift has taken an emotional toll on Victoria Beckham, 51.
According to sources, the fashion designer has struggled to sleep and has been leaning on her eldest son more than ever before.
Brooklyn and Victoria's special bond
© Getty ImagesBrooklyn has often spoken about his close relationship with his mother.
In an interview with InStyle last year, he said: "I had a crazy childhood, man. I was so happy. It was hectic because my dad played football and my mum was a Spice Girl. Spice Girls was the first few years of my life, so it was hectic. We were always doing something. But, I have the best mum and dad in the world and it was a lot of fun."
An insider also claimed that Brooklyn played an important role in Victoria’s life during difficult periods.
Speaking about their bond, the source said: "She really relied on Brooklyn. He was the man of the house and he very much lived up to that while David was away and I think at the time they were having difficulties in their marriage. They had moved back to London, David was away and Brooklyn was a real rock for her."
Cloud23: more than just a hot sauce
© GettyBrooklyn has been focused on building his brand in the food world.
Cloud23 is his latest attempt to carve out his own identity away from the Beckham name.
But the choice to include the number 23 suggests that David’s influence still runs deep.
The number is not just a reference to sport. It is widely associated with greatness thanks to Michael Jordan, who inspired David to choose it for his football career.
That Brooklyn has chosen it for his own label hints that he still holds admiration for his father, despite their rumoured distance.
A possible turning point?
© GettyIt’s unclear whether Brooklyn and David are actively speaking again.
However, fans are hopeful this gesture signals a thaw in their relationship.
With Cloud23 now making waves and media interest growing, attention will likely stay on the Beckham family dynamic.
For now, Brooklyn’s tribute offers a quiet reminder of the bond that still exists, even in the face of family strain.
