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This London restaurant has launched kits to help diners take better Instagram photos

The restaurant is encouraging customers to share photos of their meals

Dirty Bones food
August 14, 2017
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A high-end restaurant is helping social media-mad diners take pictures of their food with the first-ever "Foodie Instagram Pack". People can upload the perfect picture of their meals on to their internet in real-time at the swanky eatery in the heart of London's West End.

The restaurant whose owners say is "all about taking the perfect shot" offers the bespoke photography aids along with meals free-of-charge and on request. The quaint New York-inspired restaurant also has purpose-built dark-coloured and non-reflective interiors designed around people sharing photos of their food on social media sites.

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The "Foodie Instagram Pack" is available to customers at Dirty Bones

Its compact photography pack comes with a camera tripod selfie stick to allow the "Instagram generation" take overhead table shots and pose next to their food. A portable LED camera light included in the pack allows diners to show-off the various colours of their cuisine. A clip-on wide angle camera lens attaches to mobile phones and allows multiple plates of food to be captured in a single shot. And an adaptable charger is provided in case guests' smartphones run out of batteries while snapping their food.

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A spokesman for the Dirty Bones chain said the pack was due to be rolled out to its Kensington site and was created to provide "Instagrammers with everything needed to capture the perfect shot". The chain's founder Cokey Sulkin said: "We're all about helping people capture that perfect shot, and the pack will be available to anyone who requests it.

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Customers are encouraged to share their food photography on social media

"Dirty Bones' menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Short Rib Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings. The first of its kind, the pack is an innovative and fun approach to harnessing the power of one of the fastest-growing marketing tools in the restaurant industry. Now more than ever people are sharing their food online, so it's a great platform for us to gauge guest reactions to our latest developments."

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He said the "Instagram pack" was limited in size so offline diners were not distracted by those taking photos of their food and added: "We're all about helping people capture that perfect shot, and the pack will be available to anyone who requests it. Equally, the atmosphere, design and vibes of the restaurant are something we've worked really hard to perfect, and we would never want to compromise another guest's experience.

"This was the main reason we put together the pack but kept it down to the essentials. It's a great way to help digital foodies share their experience, but in such a way that is also unobtrusive to anyone else in the restaurant. The pack's conceptualisation stems from a recognition of the movement and importance of Instagram in present-day foodie culture, as well as a desire to enable guests to share Dirty Bones Soho's best qualities without compromising the restaurant's cosy atmosphere and design."

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