Skip to main contentSkip to footer
Amanda Seyfried with her TJs haul.© GC Images,Getty Images

What your favorite Trader Joe's product says about you

Trader Joe's is more than a grocery store, it's a lifestyle. But what does your go-to product say about who you really are?

Tess Hill
News and Features Writer
April 22, 2025
Share this:

Trader Joe's is a cultural staple – a cross between a grocery story and a personality trait. It's where you go for $5 wine, an oddly comforting amount of Hawaiian shirts, and the thrill of finding out that your favorite seasonal item is finally back (but probably sold out). 

With lines winding throughout the store on most days, Trader Joe's somehow managed to make grocery shopping… trendy. People post their hauls and share recommendations like they're trading stocks. And don't even get me started on the $3 tote bags. 

But there's one thing that reveals more than your reusable bag collection ever could: your favorite Trader Joe's product. Yes, your go-to snack speaks volumes. But what does it say?

Life Purpose Shaman Tammy Adams says, "[Food preferences] reflect an emotional need [and] food is often used as a comfort. We identify with our favorite foods as it represents a part of our emotional history."

Naomi Watts shopping at Trader Joe's.© GC Images, Getty Images
Naomi Watts shopping at Trader Joe's.

Scandinavian Swimmers Soft & Chewy Gummy Candy

You're sparkly. You bring the energy. You know every lyric at karaoke and always have mints in your bag. Not too opinionated, sweet, but not too sweet. Honestly, you're just right. Everyone wants to sit next to you at the party.

Celebration Cake Pretzels

You're the kind of person who shows up with a card just because. You believe in making everything a moment, whether it's a birthday or a random Tuesday. Life's too short to not add sprinkles. You're thoughtful, festive, and you always know when Mercury is retrograde.

Grocery shoppers at a New York Trader Joe's© Getty Images
Grocery shoppers at a New York Trader Joe's

Chili & Lime Flavored Rolled Corn Tortilla Chips

You are unapologetic in your opinions and you're not afraid of a little heat. People might say you're intense, but as Mel Robbins says, let them! You know who you are, and you're not here to be liked by everyone. Those who love you, love you. Your group chat looks to you for hot takes and snack recommendations alike.

Milk Chocolate Peanut Butter Cups

You're a classic, a staple, a crowd-pleaser in the very best way. Warm, comforting, never not invited. You give main-character energy, but you don't hog the spotlight. People lean on you, trust your advice, and secretly hope you'll host the next dinner party.

Vanessa Hudgens on Trader Joe's run in L.A.© Getty Images
Vanessa Hudgens on Trader Joe's run in L.A.

Joe-Joe's Cupcakes

Okay, so maybe you heard the "knockoff" comments. Maybe you even internalized them. But here's the thing. You're a fighter. You're resilient. And despite the haters, you show up every day with frosting and confidence. You're sweet, self-assured, and not afraid to reference, well, everything.

Chicken Gyoza Potstickers

You're the kind of person who makes something out of nothing. Give you 10 minutes, some broth and a pinch of chives, and voilà, you're gourmet. You're resourceful, practical, a little mysterious, and more versatile than people realize. You might not brag about yourself, but those who know, know.

The classic Trader Joe's grocery cart© Getty Images
The classic Trader Joe's grocery cart

Everything and the Elote Greek Style Yogurt Dip

You're effortlessly fun. People invite you to places just to make things more exciting. Your personality is big, but you're thoughtful too, with surprising emotional depth underneath all that spice. You make ordinary moments feel like an event. With you, people come for the party and stay because you actually listen.

Trader Joe's snacks© Getty Images
Trader Joe's snacks

Trader Joe's carries a product that matches every season, mood, and personality. Your favorite might even say more about you than your astrology birth chart. So next time you're waiting in that winding line, take a look in your cart. It's practically a personality test.

Join HELLO! Daily and get the latest celebrity news, exclusive interviews, and top stories

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information please click here.

More Food

See more