Ruth Langsford brought the glamour on Friday's This Morning, wearing a dazzling new outfit we need in our lives. The blonde beauty jazzed up black trousers with a lovely, hot-pink blazer that came from online site Sosandar.
READ: Ruth Langsford switches up her style in pencil skirt – and wow
The striking bold design is a true statement piece with pretty, leopard patterned cuffs that can be seen when you roll them up. The item is so fast-selling that there's only a few sizes left! However, don't worry, customers can put their name on the waitlist and the brand will notify them when it is back in stock. Talk about selling power! Ruth, you're the new Kate Middleton.
WATCH: Ruth Langsford switches up her style in pencil skirt
The famous mum has fast become a fashion icon for the over 50s and even has her own range with QVC.
MORE: Ruth Langsford looks beautiful in blue in her slim-fit trousers and heels
Speaking to HELLO! Last year, the 61-year-old revealed that it's important to her to cater to "women of a certain age" who often "feel invisible".
Ruth looked lovely in her blazer
Ruth explained that one of the best things about designing in collaboration with QVC is that the shopping channel's customer base provides "really great feedback".
Hot Pink Leopard Print Lining Blazer, £69, Sosandar
She added: "Women of a certain age start saying that they feel invisible, and that no one is really doing things for us. I think they feel that you're investing in them and that you're thinking about them."
Neon pink co ord oversized blazer, £38, Missguided
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The TV star went on to say that having the opportunity to design her own clothing line has been incredible. "It's been beyond my wildest dreams."
READ: How Ruth Langsford overhauled her daily diet in her sixties
She remarked: "I didn't go looking for this. I didn't ever think of myself as any kind of fashionista or designer. I just liked clothes. I liked fashion to my own level. And so when my agent said that QVC would like to talk to me about possibly doing a clothing range with them, I was like 'wow!' I practically ran to that meeting. I was so excited."
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