From Carrie Bradshaw to Bridget Jones, Insecure's Issa Dee to Emily in Paris, we just can't get enough of powerful single girl icons – but did you know that there's a day dedicated to celebrating the joys of single life? Yes, Singles' Day is a thing – it's about time! – where you celebrate and spoil the person you love and depend on most: YOU. So just in case you're ready to shower yourself with gifts, we've put together a list of ALL the best deals to shop on the day so you can treat yourself or your single friends. We've tracked down sales you can shop today at H&M, ASOS, Boohoo, Net-a-Porter, royal favourites Hunter and GOAT, The Outnet and more.
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What is Singles' Day – and when is it?
The concept of Singles' Day first began with uni students in the 1990s in China as a way to celebrate bachelors with the date selected – 11 November or 11/11 – because of the fortuitous line up of ones, representing singles. These days, though it has become one of the biggest shopping days of the year for single people to gift themselves with treats.
The day is becoming even more of a retail powerhouse as Singles' Day Sales become increasingly popular internationally both in the United States and the UK, where we have our own National Singles Day UK on 11 March. Some other aspects of Singles' Day, blind dates and singles parties, will likely be on the backburner this year thanks to lockdown.
Still, Singles' Day is a special shopping holiday that has been a long time coming. Sex and the City fans will fondly remember the 2003 episode "A Woman's Right to Shoes", which starts with Carrie Bradshaw's designer heels going missing at a baby shower but gets a girl-power plot twist when she announces she's marrying herself (and, that, just so you know, she's registered at Manolo Blahnik.)
It was a statement that resonated with scores of singletons who thoughtfully (and frequently) pick out wedding, engagement and baby shower gifts for BFFs, family members and coworkers but who, frankly, deserve to celebrate themselves once in a while.
Best deals to shop on Singles' Day
So what are you waiting for? Check out the best sales and deals to shop on Singles' Day – and get ready to treat yourself!
& OTHER STORIES
Whether you're looking for a blazer, jumper or new dress for spring, you've got to see the deals at & Other Stories with on-trend looks and beauty at up to 50% off.
SHOP & OTHER STORIES SALE
At ASOS, 'Fresh Finds' are currently sale for up to 50% off.
In the H&M sale, you'll find dresses from £8, jeans from £8 and beauty starting at just £1!
Looking for some designer deals? Check out the sale at Net-a-Porter where top brands from Alexander McQueen to Zimmermann are up to 80% off.
And of course Net-a-porter's little sister also has some amazing discounts on their already reduced-from-original-price luxury brands. Prices start at just £5!
Now's your chance to shop sale items at Boohoo, where EVERYTHING is 30% off. You can also enter to win a Dyson bundle and £4,000 cash!
Beauty retailer Lookfantastic will have all you singletons looking, well, fantastic! Save up to 50% with the code: BFBEAUTY.
In celebration of spring, PrettyLittleThing have got up to 60% off, for a limited time only.
Shop up to 70% off Selected Fashion, Accessories & Shoes, and receive a complimentary gift set when you spend £150 or more on Sisley beauty
At Mango you'll find up to 50% off on selected current season styles.
The Kate Middleton favourite is offering up to 70% off – so it's time to snap up a chic look from the royally-approved brand.
RELATED: All the times Kate Middleton has worn stylish looks from Goat
Score up to 60% off on knitwear, dresses, casualwear, outerwear, tops and party looks in the Monsoon sale.
Sexual wellness brand Lovehoney will DEFINITELY spice up your Singles' Day with its special offers...
Treat yourself to something cool for your wardrobe from Free People, with sale prices starting at just £5.95.
SHOP FREE PEOPLE SALE
Did you know the Duchess of Cambridge used to work at Jigsaw? Have a look at the great bargains at the brand Kate Middleton loves.
In the AllSaints outlet you will find archived looks at MAJOR discounts, like leather jackets down from £300 to £95 – that's 70% off!
Pippa Middleton favourite Kate Spade has so many stylish bargains in the sale, plus a deal on new season items: get £50 off when you spend £250, and £125 off when you spend £350 with the code: NEWSZN.
It's difficult to not be tempted by the fun homeware and gifts at Oliver Bonas – and there's fashion too, also at major discounts.
Want some wellies just like Meghan Markle's? Well quintessential British brand Hunter is having a sale with 30% off selected Wellington and ankle boots just in time for spring.
Missguided has big discounts for everything you'll need in your wardrobe in the run-up to spring. Get 50% off 1,000+ styles and up to 60% off 'everything else' now.
HOLLAND & BARRETT
You'll also find great deals at wellness retailer Holland and Barrett – and check out their exclusive bundles for vitamins, beauty, sports and food.
For more designer deals and discounts, Luisviaroma has great deals on top brands from Adidas to Prada, starting from just £7.
Make sure your lockdown mani-pedi is on point with great deals at Nails, Inc where your manicure needs are up to 80% off.
You'll definitely have a Happy Singles' Day if you shop the fashion on sale at Coast. And download the Coast app for an extra 20% off app exclusive.
Need to get your glow for spring and life post lockdown? The anniversary of Skinstore, the premium skincare retail site that is part of the Lookfantastic group, is coinciding with Singles' Day UK and you've got to see the offers. Get up to 50% off bestselling beauty brands PLUS a 24-piece anniversary beauty bag worth $338 is yours when you spend $200 or more.
For alternative clothing and cool merchandise from your favourite bands, TV shows and movies, EMP has some serious bargains you won't be able to resist. In addition to those deals, there's also a special on right now – 3 for 2 for gaming.
Buy one, get one half price on all trainers at Deichmann! Pick up a brand new pair of shoes at the footwear retailer, where you'll find brands like Nike, Adidas, Reebok and more.
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