From Carrie Bradshaw to Bridget Jones, Insecure's Issa Dee to Emily in Paris, we just can't get enough of powerful single girl icons – but did you know that there's a day dedicated to celebrating the joys of single life? Yes, Singles' Day is a thing – it's about time! – where you celebrate and spoil the person you love and depend on most: YOU. So just in case you're ready to shower yourself with gifts, we've put together a list of ALL the best deals to shop on the day so you can treat yourself or your single friends. We've tracked down Singles' Day sales at ASOS, Boohoo, Net-a-Porter, royal favourite Monica Vinader, The Outnet and more.
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What is Singles' Day – and when is it?
The concept of Singles' Day first began with uni students in the 1990s in China as a way to celebrate bachelors with the date selected – 11 November or 11/11 – because of the fortuitous line up of ones, representing singles. These days, though it has become one of the biggest shopping days of the year for single people to gift themselves with treats. The day is becoming even more of a retail powerhouse as Singles' Day Sales become increasingly popular internationally both in the United States and the UK, where we have our own National Singles Day on 11 March. Some other aspects of Singles' Day, blind dates and singles parties, will likely be on the backburner this year thanks to lockdown.
Still, Single's Day is a special shopping holiday that has been a long time coming. Sex and the City fans will fondly remember the 2003 episode "A Woman's Right to Shoes", which starts with Carrie Bradshaw's designer heels going missing at a baby shower but gets a girl-power plot twist when she announces she's marrying herself (and, that, just so you know, she's registered at Manolo Blahnik.)
It was a statement that resonated with scores of singletons who thoughtfully (and frequently) pick out wedding, engagement and baby shower gifts for BFFs, family members and coworkers but who, frankly, deserve to celebrate themselves once in a while.
Best Singles' Day 2020 deals
So what are you waiting for? Check out the best Singles' Day sales and deals – and get ready to treat yourself!
ASOS has 20% off Everything for Singles Day with the code GETWITHASOS from 8am GMT on 11 November until 8am GMT on the 12th. The code can be used multiple times per customer up to a maximum pre-discount spend of £500 per order and is only valid in the UK and Ireland.
Looking for some designer deals? Net-a-Porter is on board with Singles' Day, too! You can get 22% off the luxury retail site's full price offerings through 12 November.
And of course Net-a-porter's little sister also has some amazing discounts on their already reduced-from-original-price luxury brands. Get an extra 22% off clothing with the code: SINGLES22.
Now's your chance to get an additional 30% off sale items at Boohoo! Just use the discount code SINGLE.
Beauty retailer Lookfantastic is pulling out all the stops with Singles' Week! You can save up to 30% on selected products from top brands like Urban Decay, CeraVe, Laura Mercier and more with the discount code LFBEAUTY.
DIANE VON FURSTENBERG
Diane von Furstenberg, whose fans include everyone from Kate Middleton to Gwyneth Paltrow, is wishing us all a Happy Singles' Day with 22% off full-price styles – including her famous wrap dresses – with the discount code JUSTFORME.
Monica Vinader jewellery is a royal favourite, and you can snap up some of the brand's gorgeous trinkets – including pieces from the Linear friendship bracelet collection as worn by Meghan Markle – at up to 50% off.
Meghan Markle is also a fan of DL1961 jeans – and the premium denim brand has 30% off for Singles' Day with the code AREYOUSINGLE. It's your chance to steal the Duchess' style!
In celebration of Singles Day, PrettyLittleThing have also got 25% off EVERYTHING on site other than sale items and beauty using the code JUST4ME on 11/11 only.
HOLLAND & BARRETT
Wellness retailer Holland & Barrett launched their Singles' Day sale by offering 22% off when you spend £22 by using the code SINGLESDAY upon checkout. You'll also find great deals on Holland and Barrett's exclusive bundles for vitamins, beauty, sports and food, like a three-month supply of Starpowa Hair, Skin and Nail Gummies worth £119.97 for only £58.99.
Harvey Nichols are offering 11% off fashion as well as a discount code SINGLESDAYHN for 22% off orders over $800 until 14 November.
Pippa Middleton favourite Kate Spade has 22% off EVERYTHING with the discount code: KSSINGLES22 from 9-12 November. You can also save more than 30% on these handbags and wallets.
Missguided has up to 60% off everything on the site – and enter 'HAPPYSINGLESDAY' at checkout for a chance to win £3000!
For more designer deals and discounts, Luisviaroma has a Singles Day promo, too! With the code SN30 you’ll get 30% off on full-priced items through 13 November at 23:59 CES.
Make sure your lockdown mani-pedi is on point with this great deal at Nails, Inc. For one day only, take 20% off nail polish with the code: SINGLE.
Coast is wishing you a Happy Singles' Day with 60% off everything - no discount code necessary!
Need to get your glow on this winter? Skinstore, the premium skincare retail site that is part of the Lookfantastic group, is offering a whopping 25% off sitewide with the discount code SINGLES through 13 November.
Brush up on your skills or learn something new with UDEMY online courses with the popular learning site's Singles' Day sale with classes starting at just £11.99.
No discount code needed – Lovehoney is celebrating, too, spicing up Singles' Day with with 10% off sitewide.
If you’re looking for a bargain on beauty gadgets and devices (and who isn't?!?) Currentbody has up to 65% off through 16/11 – click through for discount codes!
For alternative clothing and cool merchandise from your favourite bands, TV shows and movies, EMP is celebrating Singles Day in style with 25% off everything on 11 November. Just enter the discount code SINGLESSPEC25 when you check out.
Desigual is marking Singles' Day with a markdown – 33% off everything on the site for one day only!
Pick up a brand new pair of shoes for Singles' Day with the great deal at Deichmann, where you'll find brands like Nike, Adidas, Reebok and more. The footwear retailer is offering 20% off all regularly priced items with the code TREATYOURSELF.
For our US readers, Verishop is holding a Singles' Day Sitewide Sale with 15% off home and beauty, and 25% off fashion. Just use the code YAYDAY at checkout. The offer expires at 11:59 p.m. PT on 11/13/20.
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