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Shop The Latest USA Trends & Fashion
This is a page dedicated to our US shopping stories. From Kelly Ripa's latest outfit to Jennifer Lopez's designer bags, Hoda Kotb's bridal details and Jennifer Aniston's home decor - we've got it all! Plus, find out all the info on the big deals at the best stores; from Nordstrom to Bloomingdale's, Sephora and more. We also feature Kate Middleton's best looks to copy, plus our favorite Meghan Markle designer buys. Happy shopping…
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Nicole Kidman's thinning hair was 'transformed' by this hair growth shampoo
Practical Magic 2 star Nicole Kidman, 59, swears by this top-rated anti-hair loss shampoo to tackle her thinning hair - and you can buy it on Amazon
I'm a fashion editor and these are 13 dresses worth shopping in the Boden sale
These new editor-approved autumn dresses from the royal-loved British label are now on sale - shop our top faves with up to 60% off
Shop my top 5 Quinn O'Grady looks from Ransom Canyon
Get Minka Kelly’s iconic Ransom Canyon look with our Season 1 and 2 style guide, featuring exact pieces and affordable dupes from Dôen, Reformation and more
The exact red lipsticks Taylor Swift wears—and where to buy them
Discover Taylor Swift’s exact go-to red lipsticks, including her smudge-proof Eras Tour shade. Plus, we found a $10 budget lookalike that stays on all night
12 stylish tummy flattering dresses for 40+ women
From occasionwear to every day styles, we've found the best dresses to flatter the tummy. Shop wrap styles, shirt dresses, empire waists and more...
Costco's viral Anthropologie-lookalike floor mirror sold out but I found some other budget options to shop
Get the viral Anthropologie gold floor mirror aesthetic for less with these budget-friendly lookalikes starting at under $80
I have really fine hair so I tried the TikTok viral rosemary hair growth oil shoppers are calling a 'game changer' – my honest thoughts
The trending hair oil is a hit on social media so I put it to the test - can the Mielle Scalp & Hair Oil help my hair to thicken and grow?
I'm midsize, I'm in my forties and I love fashion - this is the outfit formula that works for me
Midsize outfit ideas based around the ultimate style formula (according to a shopping expert). Get ready to take notes because it's fashion math.
Meghan Markle's chic straw hats are trending & I know where to shop them
Get Duchess Meghan’s signature look with her exact go-to straw sun hats from Cuyana and Janessa Leoné, plus affordable lookalikes from $12
Taylor Swift's awe-inspiring goddess necklace is so pretty it's making us want one, too
Taylor Swift's $145 Awe Inspired goddess necklace is the ultimate accessory - plus we found more lookalikes to shop for the same vibe
Pamela Anderson, 59, raves about this glossy lip balm—and shoppers over 45 agree
Pamela Anderson has revealed all about the vegan lip balm keeping her lips hydrated—and I know why midlife shoppers are obsessed
The viral leather Coach bag everyone is buying just dropped to $99
Coach’s trending half-moon shaped bag is reduced to under $100 at Coach Outlet. Here's why you should add the viral purse to your cart
11 stylish black dresses you can wear to a funeral & the etiquette to follow in 2026
There is an unspoken dress code at funerals and navigating what to wear can sometimes be the last thing on your mind. We're here to help you...
9 cropped jackets to give you Chanel girl vibes for the new season
A tweed cropped jacket is a timeless piece, and I've found the best new season high street Chanel lookalikes to shop now
Is this the hair loss trick Sharon Stone swears by 67?
Actress Sharon Stone loves the Augustinus Bader haircare range, praising it for helping her hair to grow back. Shop the A-lister's shampoo and conditioner.
14 best tummy control swimsuits
Looks like a swimsuit, acts like shapewear - and these are the best swimwear looks for 2026 - which one will you go for?
Best air fryers with top reviews: From Ninja to Cosori
We’ve found the best air fryers online that have top reviews, including Jamie Oliver's go-to: tried and tested by shoppers - and us!
14 trouser suits to wear for any occasion
A guide to the best suits for women for 2026. Shop our edit of the most stylish blazer and trouser co-ords around right now
16 firming body lotions that are like a bootcamp for your bod - and yes, they actually work
Swap your squats and sit-ups for slathering on these best firming body lotions, from toning serums to arm tightening moisturisers
Love Meghan Markle's gold Cartier watch? I've found a stunning lookalike and it's so affordable
Meghan's Cartier Tank Française watch once belonged to Princess Diana and these lookalikes comes strikingly close to the real thing
Lisa Snowdon, 54, hails this neck serum for tightening saggy skin
Presenter Lisa always looks incredible, and her favourite beauty product is a purse-friendly buy - I've tried it, and I rate it
I own 17 pairs of gold hoops and I'm letting you in on the best ones
I'm a gold hoop obsessive and these are my favourite pairs, from large hoops to huggies, tarnish-free and more...
9 timeless polka dot dresses to wear this season & beyond
Channel the royals and the street style set in these playful polka dot dresses, from occasionwear to timeless everyday pieces
I’ve searched for the best bloat-friendly pull-on trousers so you don’t have to
Pull-on trousers with an elasticated waist with stretch to hide the bloat? Yes please. I've scoured so you don't have to.
Could Lindsay Lohan's drugstore moisturizer be the key to her aging backwards?
Lindsay Lohan's social media snaps has us all thinking the same thing - what is her skincare routine? We can reveal the affordable moisturizer she swears by
The one-step skincare saviour Lauren Sánchez’s make-up artist swears by
Lauren Sánchez has become something of a modern beauty icon, especially for women in their 50s. Is this her secret skincare must-have?
The most flattering swimwear for women in their 40s, 50s and 60s - with expert advice on what to shop
Swimwear shopping over 40 made easy - read the expert advice on finding the perfect swimsuit plus the ones our expert rates
The best hair-loss shampoos for menopausal women - with expert tips on preventing thinning hair
Adding one of these hair growth shampoos to your haircare regime can do wonders to slow down hair loss and improve the health of your hair
Meghan Markle's 'chic' Blenders sunglasses are back in stock - they're such a bargain
Meghan Markle’s affordable sunglasses have been restocked. Here’s why team HELLO! recommends her chic, glare-free frames - and where to shop
Loved the printed dress Princess Kate wore in the Caribbean? I've found a beautiful lookalike
Princess Kate's Tory Burch floral dress still lives in my mind - and I've found the best lookalikes of her summer dress on the high street
How to choose the perfect mother-of-the-bride dress
We've found the most elegant mother of the bride dresses for every type of wedding, plus expert advice on what not to wear for the big day
The best shorts for women in their 50s, 60s and 70s - plus stylist intel on how to wear them
We've got the best shorts for women 50+, plus how to wear the tricky summer trend - it's much easier than you think
We've found the best lookalikes of Meghan Markle’s classic slider sandals
We spotted Meghan loves her designer YSL Tribute sandals - and we've tracked down some amazing lookalikes from the high street
8 best LED face masks proven to beat skin stress & help stimulate collagen
Light therapy masks to use at home to target a host of skin concerns, from acne to ageing, rosacea and more
Martha Stewart, 85, loves this collagen face mask for smoother skin - and it's only $20
Martha Stewart's youth-boosting skincare secret revealed, and it's far more affordable than you'd expect from the lifestyle guru...
The ultimate guide to the perfect midlife festival dress
No trailing hemlines, and absolutely no regrets. Upgrade your main-stage wardrobe with a cool dress that proves festival fashion only gets better with age.
11 best white summer dresses for 2026: From mini to maxi - and they're all washable
Shop our favourite white summer dresses for the warmer months, including the trending styles and the chicest dresses to covet
Cameron Diaz, 53, puts her glow down to a $20 retinol - it's ideal for beginners too
The Holiday actress has a simple skincare routine, which includes an affordable retinol ideal for even the most sensitive skin
12 best bags in the summer sales: From the Chloe Raffia Tote to the Mulberry Bayswater
Save up to 60% on your dream designer handbag from Chloe, Aspinal, Coach, Jacquemus & more
Anne Hathaway's $9k diamond T-bar necklace in Devil Wears Prada 2 - I've tracked it down (& the affordable lookalikes)
The 'toggle' T-bar necklace on The Devil Wears Prada 2 makes a regular appearance and we've got all the details on how you can shop the look...
11 best chuck on dresses for women in their 40s, 50s and 60s who want to beat the heat
These smock dresses are the ones you'll turn to when you don't know what to wear during the heatwave - throw one on and go in style