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Primark launches its first ever designer collaboration (and it's a cool one!)

Fashion designer Henry Holland has teamed up with Primark...

heny holland primark
Leanne Bayley
Director of Lifestyle & Commerce
April 3, 2018
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It's not every day you get an alert telling you there's a Primark designer collaboration happening, but it turns out the superstore has bagged itself a huge name for a brand new designer collab. The man of the hour is British fashion designer Henry Holland. The 34-year-old Manchester-born designer is a favourite with the style mavens and has dressed the likes of Miley Cyrus, Alex Chung and Alesha Dixon. Now, he's accessorising all of us with his latest collection with Primark. Henry has used his designer skills to whip up a range of tote bags for Graduate Fashion Week and they will go on sale across all Primark stores in the UK.

Henry Holland is a favourite with the style set

The collection consists of four different tote bags and they will be priced at a super reasonable £3, and what’s more, £1.32 of every bag sold will be donated by Primark to the GFW Foundation for the support of the next generation of fashion graduates.

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So, what can you expect? Keeping with Henry’s signature style, these bags will be the talking point of your outfit. Expect polka dots, stripes, animal motifs and slogans galore. The bags are also made with 100 per cent sustainable cotton.

Dog lovers will love this £3 tote

Henry Holland is known for catchy slogan merchandise

Love this one? Better get in quick

A quirky design from the fashion designer

You can get your hands on a tote when they go on sale this week ahead of Graduate Fashion Week, which takes place on 3-6 June at the Truman Brewery in East London.

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Although Primark has teamed up with various bloggers, this marks its first foray into high fashion. And Henry is an excellent choice; after catapulting to fame with his childhood best friend Agyness Deyn, he became a household name thanks to his successful House of Holland label which is a favourite with young fashionistas. His 80s-inspired T-shirts with catchphrases such as, ‘I’ll tell you who’s boss, Kate Moss’ turned into a viral hit. Can he do the same with his Primark totes? Only time will tell…

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