If you scroll down your Instagram account, you’ll definitely come across an influencer wearing a Reformation dress. It has fast become the cult dress of dreams - and now you’ll be able to buy it here in the UK.
Until now, if you brought a Reformation dress online, you will also have been stung with US shipping costs. But now, thanks to luxury online retailer Browns, the dresses will be available to buy (sans eye watering fees) so mark your diaries gals, because the collection will drop on Thursday 26 July, and we’re expecting a stampede.
The £300 Winslow dress from Reformation
The brand dipped its toes in the UK market back in 2016 when it launched a Reformation pop-up shop in London and now keen fashion fans will be loving life as they shop the 27-piece collection on Browns. From cute flirty dresses to cute co-ords and swimwear, you’ll be tempted to buy the lot. Plus, Reformation has designed three exclusive styles just for Browns. Excited? You should be.
The green midi dress is one of the exclusive designs for Browns and it'll cost £110
It’s not just Insta babes who love the brand founded by Yael Afalo - celebrities love it, too! Before her days of being a royal, Duchess Meghan wore Reformation dresses off-duty and regularly showcased them on her now-deleted Instagram account.
Meghan Markle wearing a white Reformation dress before her days of royal engagements
Meghan sporting an off-the-shoulder Reformation dress while holidaying with friends
As well as Meghan, Emily Ratajkowski, Rosie Huntington-Whiteley and Alexa Chung have all been photographed wearing Reformation dresses. Prince Harry’s ex, Cressida Bonas, is also a fan. Just recently, the brand extended its clothing to size 22 and is applauded for its approach to sustainability.
The Daria dress is priced at £210
With prices ranging from £110 to £480, it’s fair to say that Reformation has your summer wardrobe sorted.
If you’re in London, the collection will be available at Browns East (21 Club Row E2 7EY) and if you’re not, get online.