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Why is Grace and Frankie ending after season seven?

The show is now the longest-running Netflix original 

Emmy Griffiths

Grace and Frankie delighted audiences recently when the Netflix show released the first four episodes of the highly-anticipated seventh season.

The exciting news was announced by stars of the comedy Jane Fonda and Lily Tomlin who assured that more episodes were on the way.

MORE: Inside Grace and Frankie stars Jane Fonda and Lily Tomlin's real-life friendship

However, sadly for fans, series seven will be the final chapter for Grace Hanson and Frankie Bergstein. But why does the endearing comedy-drama have to be cancelled at all? Find out the reasons why the Netflix show is coming to an end...

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WATCH: Have you caught up with Grace and Frankie?

Chatting about the show concluding following season seven, co-creator Martha Kaufman told Los Angeles Times: "It was a combination of things. Netflix isn't doing long-term series anymore. And we are really lucky that we got the seventh season. 

"I think when we started, we imagined seven seasons. But, really, this is the kind of decision that comes from Netflix. But as sad as I am that it’s ending, there’s something that makes sense about it."

Speaking to Forbes, the Chief Attribution Officer at C3 Metrics, Jeff Greenfield, suggested that the huge amount of options on streaming services could also have something to do with the show's demise.

MORE: Grace and Frankie makes major 'special' announcement after season seven release

MORE: Jane Fonda, 83, shocks fans with incredibly youthful appearance

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Are you a fan of the series?

He said: "The explosion of quality content is leading to massive consumer confusion on what to watch. Digital used to be about content curation; today it’s about content confusion and Grace and Frankie’s demise is the paradox of choice come to life."

Jane and Lily released a joint statement following the news that season seven would the show's last back in 2020, writing: "We are both delighted and heartbroken that 'Grace & Frankie' will be back for its seventh, though final, season. 

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We don't want it to end!

"We're so grateful that our show has been able to deal with issues that have really connected to our grand generation. And their kids, and amazingly, their kids as well! We’ll miss these two old gals, Grace and Frankie, as much as many of their fans will, but we'll still be around. We've outlasted so many things—just hope we don’t outlast the planet."

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