Caitlyn Jenner has landed major make-up campaign with MAC Cosmetics. After weeks of speculation, the beauty company revealed that it is partnering with the star to sell a signature lipstick shade called 'Finally Free', a product which "champions all ages, all races and all sexes."
In a press release about the product, MAC revealed that all sales from the lipstick will go towards the company’s Transgender Initiative. "100% of the selling price goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities," said the beauty company on Friday.
In an interview with MAC, the 66-year-old revealed why she decided to do the line and why she believes MAC is the perfect company to help raise awareness about the transgender community. "MAC was the first to come to me, and a company, I realised, that would really make a big commitment,”"she said.
"I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in some cases, mainly to AIDS and HIV causes, and I was wondering if they were interesting in doing something specifically geared towards trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about."
Designing her own lipstick is a dream come true for Caitlyn Jenner
Caitlyn’s lipstick ‘Finally Free’ launches on April 7 and the star could not be more excited. "Honestly, my ultimate fantasy, I never thought in a million years that it would ever happen, was to get involved with a make-up company. When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that. Boy, watch out what you wish for, because it came true."