too-faced-then-and-now-palette

Too Faced has an exciting NEW eyeshadow palette – and it even smells of birthday cake

We need this palette in our lives ASAP

Laura Sutcliffe

One of the world's most popular makeup brands Too Faced has been on makeup shelves for a whopping 20 years! No, we can't believe it either. It was launched in 1998 by Jerrod Blandino and Jeremy Johnson and in celebration, the brand has released an extra-special collection especially for the big 20. The TF20 Collection features a glittery selection of goodies – a new edition of the Better Than (Birthday) Sex mascara, a face mask, a metallic sparkle lipstick and… a brand new eyeshadow palette that is so exciting, it will blow your mind. The Then & Now palette contains 10 of the brand's best-loved eyeshadow shades, doubled up so there's 20 powders, reimagined and updated for 2018. Housed in the most glittery of cases in a sharp millennial pink, it even smells of birthday cake. Genius!

Then & Now palette, £52, Too Faced

The palette includes a modern mix of gorgeous browns, purple, blues, greens as well as a smattering of fuchsia and pastel pinks. There are 20 pearl, matte, and glittery formulas which are buttery to touch, super easy to blend and impressively pigmented, with an intense colour payoff. Jerrod announced the news on the brand's social media platforms and the launch date is August 1 – expect a mass sell-out.

Loading the player...

Beauty bloggers have ben praising Too Faced in 2018 for the huge array of exciting new releases and we have a few firm favourites that have stood out in our makeup collections.

MORE: The best gold beauty products that will totally give you the Midas touch

The Peaches and Cream collection is a winner – we are in particular obsessed with the Bronzed Peach Melting Powder Bronzer, which has a creamy texture that turns into a lightweight powder once applied.

READ: Up your eye shadow game: These are the trending palettes you need right now

Infused with sweet fig, we can’t help but love the packaging too – a large gold peach! Last month, the brand released the follow up to their Born This Way foundation - a multi-use, sculpting concealer with the same name. The high coverage formula is great for sculpting the skin and can also be used for contouring. We also love how it comes in an impressive 20 shades.

More on: