Skip to main contentSkip to footer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

TikTok is seriously losing it over Kylie Jenner's first ever mascara

Kylie Jenner is back with a new product Kylie Cosmetics launch…

Kylie Jenner mascara
Leanne Bayley
Director of Lifestyle & Commerce
Share this:

Beauty mogul Kylie Jenner is back to work with a bang. Last week, the 25-year-old beauty entrepreneur launched a brand new mascara - and the beauty TikTok community has been absolutely loving it. 

It would appear that the Kylie Jenner PR team went into overdrive sending the mascara to a lot of well known TikTokers before the day of release, and now there are countless videos of girls (and boys!) oohing and ahhing over the mascara.

RELATED: Rihanna launches new Hella Thicc Mascara and the before & after photos are WILD

Beauty influencer Sarah Wolak said: "I think the packaging is mega cutie" and that it is great for "natural vibes".

LA based TikTok star Paulina Quiroz said in an honest review: "It definitely gave me volume" and "a little goes a long way". 

A Top liked video by the popular James Charles said: "I am liking this formula… I'd reach for it again."

RELATED: 14 mascaras you'll love if you have sensitive eyes

Featuring a clean and vegan formula, Kylie's new mascara is all about instant volume. It lengthens and it holds the curl for the perfect full lash. 

The aim is for multidimensional definition to give the appearance of having more lashes. No clumps, smudging, or flakes – just fuller, lifted, and defined lashes.

Kylie herself calls her newest launch a "one swipe wonder". In a video posted on to her Instagram account, she said that she worked on the wand for quite some time and wanted it to be "perfect" before she launched it.  

More Makeup

See more