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Rihanna launches new Hella Thicc Mascara and the before & after photos are WILD

Fenty Beauty's new Hella Thicc Mascara is going to be a smash hit… 

Rihanna wearing Fenty Beauty mascara
Leanne Bayley
Director of Lifestyle & Commerce
28 March 2023
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Rihanna has been busy this year. Not only did she wow everyone at the 2023 Super Bowl - debuting her baby bump in the process - but she has also found time to develop a new mascara that is going to shake up the beauty world. 

If you're desperate for thicker and lifted lashes without the weight, clumps, or touch-ups, the new Fenty Beauty launch might be your new best friend. 

Fenty Beauty Hella Thicc Mascara

Hella Thicc Volumizing Mascara delivers voluptuous volume to every lash with its ultra-creamy formula and uniquely tapered, precision brush that offers maximum volume and control. 

RELATED: 14 mascaras you'll love if you have sensitive eyes

If you don't believe us, listen to RiRi, who said: "Hella Thicc’s formula gives my lashes that buildable, voluptuous volume with every swipe, and the brush is so precise that you can get into every little lash to create different looks. This formula was made to make any and every lash Thicc!"

And wait until you see the before and after shots… 

Before & after model shot wearing Fenty Beauty Hella Thicc Mascara
Before & after model shot wearing Fenty Beauty Hella Thicc Mascara

Absolutely incredible! 

The easy-to-use brush catches and coats each lash with the optimal amount of formula to lift and volumise, without weighing down. 

Suitable for all lash types - short, dense, fine, long - Hella Thicc won't budge and it's sweat, transfer and humidity-resistant and you won't need to do touchups. 

Also - and this is just proof that Rihanna is a real girl's girl - it has been packaged in a unique geometric shape that won't roll off your vanity, 

Hella Thicc is available now and in Rihanna's go-to black shade, 'Cuz I'm Black,' and will give lashes an ultra-black and matte finish for ultimate drama.