The Eurovision song contest isn't just about music - it's a global runway of style, where every note is matched by a daring fashion statement. While it might not boast the same haute couture prestige as say the Met Gala, you can't deny Eurovision delivers unforgettable looks year after year.
From kitschy to couture, the spectrum of style is as diverse as the music itself. We've seen everything from ethereal ball gowns floating gracefully across the stage to daring midi dresses that magically transform into mini skirts mid-performance (yes, really, and we'll delve into that later). This time taking place in Basel, Switzerland, the UK's 2025 entry is Remember Monday - a country-pop trio who will perform their song What The Hell Just Happened.
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In the realm of Eurovision fashion, there's never a dull moment; it's a celebration of creativity, individuality, and the bold spirit of performers from around the globe. So, let's rewind the fashion clock and revisit some of the most iconic and jaw-dropping ensembles that have graced the Eurovision stage...
Eurovision's 39 Most Memorable Fashion Moments:
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© Keystone-FranceLys Assia, 1956
Lys Assia, who was the first ever Eurovision winner in 1956, exuded old Hollywood glam for her performance. Draped in a luxe stole, and white gloves she set the standard for Eurovision glamour with every graceful note.
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© Getty ImagesMargot Hielscher, 1958
In a structured satin gown with a voluminous bubble hem, opera gloves, and kitten heels, German singer and film actress Margot Hielscher delivered pure 50s glamour. Think Dior's 'New Look' with an Alpine twist - timeless and divine.
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© Getty ImagesFrancoise Hardy, 1963
Monaco's Eurovision entry was minimalist yet magnetic. Francoise Hardy's mod-perfect look at the 1963 competition was French girl chic personified. A plaid mini skirt, black cardigan, ballet flats and lash-skimming fringe made her the blueprint for the yé-yé generation.
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Sandie Shaw, 1967
Sandie rocked the stage in a glitzy babydoll pink mini, going barefoot, as Like A Puppet On A String became the first UK song to clinch the contest. Iconic.
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© Getty ImagesCliff Richard, 1968
Cliff Richard’s ruffled shirt and mod blazer combo at Eurovision 1968 was peak Swinging London energy. With flouncy cuffs that screamed Carnaby Street and a perfectly tailored double-breasted suit, Cliff brought boyish charm and a dose of British pop pomp.
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Massiel, 1968
Massiel took Spain to victory, stunning in an Andalusian weather-ready crochet mini dress, popping with pink detailing and a chic scalloped hem. A look that not only won the contest but won fashion hearts too.
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© Gianni FerrariSalome, 1969
Salome owned the Eurovision stage, dripping in retro chic. Her embellished blue top paired was flawlessly with matching trousers, oozing effortless glamour. But it is her timeless updo that steals the spotlight, a showcase to the vintage elegance that defined an era.
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Lulu, 1969
Now this outfit makes us want to shout (PSA Gen Zs: Shout is one of, if not her most legendary, songs). A lover of miniskirts, she wore a flower adorned number with hot pink heels -- a look that the 2023 Barbiecore fans would have approved of.
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© Getty ImagesJohnny Logan, 1980
Johnny Logan crooned his way into Eurovision legend - and did so in a graphic white tux that was 80s excess personified. The contrast black shirt, matching pocket square, and that impossibly slick collar were the fashion equivalent of a mic drop. Seated casually on a stool in white shoes, Logan’s look struck the perfect balance of heartthrob lounge act and Bond villain-in-training. No wonder he was crowned Mr. Eurovision - twice.
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Olivia Newton-John, 1974
Olivia Newton-John stepped on the Eurovision stage four years before Grease was released. She channeled her character Sandy in a baby blue prairie dress with ruffled sleeves and a tiered hem. She competed in the same year Abba won.
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© GettyAbba, 1974
Will there ever be another Eurovision winner during our lifetime as iconic as ABBA? Winning the competition with Waterloo, the winners 'took it all' in futuristic blue, orange and silver metallic ensembles.
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Bucks Fizz, 1981
The energetic British group became iconic when the band's female singers, Cheryl Baker and Jay Aston famously ripped off their skirts mid-performance. Underneath was a colour-coordinating mini skirt. Iconic.
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© Central PressNicole, 1982
Nicole owned the stage in ethereal style, sporting a flowy co-ord with delicate embroidered details and white slouchy boots. Her youthful charm matched the innocence of her winning song Ein Bisschen Frieden (A Little Peace).
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Celine Dion, 1988
Celine Dion slayed, repping Switzerland in a white double-breasted blazer over a tutu. Will your heart go on for this funky, chic combo? Absolute showstopper.
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© Peter BischoffLena Valaitis, 1992
Lena Valaitis wore the eternally cool sheer trend with a black and silver skirt and a tulle open half-skirt. She paired it with a low neck black top and semi-sheer tights. Chic.
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Sonia, 1993
Sonia belted out Better the Devil You Know at Eurovision, rocking a royal blue jumpsuit that was as bold as her performance. With a sweetheart neckline and structured 3/4 length sleeves, she wasn't just singing; she was slaying in style.
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Dana International, 1998
Dana International’s iconic multi-coloured feather dress was from the Jean Paul Gaultier's 1997 Haute Couture collection. She became the first transgender woman to win the competition in 1998.
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Sertab Erener, 2003
Sertab owned the stage in neon pink, rocking a satin champagne corset, casually undone, and a low-rise, tasseled maxi skirt. It was pure noughties glam - bold, daring, and unapologetically Y2K.
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Isgaard Marke, 2003
The German classical singer stunned in gold A-line gown with ethereal tulle attached to her fingers that moved as she moved.
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Natalia Podolskaya, 2005
Natalia hit the Eurovision stage for the 50th final, dazzling in a sequin plunge bodysuit, low-waist mini skirt, and that ultimate noughties belt. An absolute scene-stealer.
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Scooch, 2007
Scooch truly flew the flag for the UK with their catchy tune Flying The Flag, but what really soared were their cabin crew outfits, decked out in white, red, and blue. Those uniforms were a fashion statement that elevated their performance to iconic status.
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© GettyVerka Serduchka, 2007
Verka rocked a mesmerising Dolce & Gabbana masterpiece, channeling futuristic vibes. A fashion dream brought to life. She then dropped a whole track as homage to the Italian icons back in 2014.
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Oscar Loya, 2009
Oscar from the dynamic duo Alex Swings Oscar Sings brought serious style game to the final, rocking skinny sequin trousers that stole the show. Teaming up with the iconic Dita Von Teese, it was a collision of worlds - music, fashion, and pure star power.
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Jedward, 2011
Jedward owned the funky matching outfits that became their trademark, alongside those iconic skyscraper blonde quiffs. Rewind to Eurovision 2011 – they lit up the stage in shimmering metallic red jackets, embodying pure pop energy and futuristic cool.
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© Ragnar SingsaasConchita Wurst, 2014
Conchita Wurst, representing Austria at Eurovision 2014, stunned in a breathtaking gown, adorned with intricate lace and shimmering sequins.
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© Michael CampanellaKsenia Zhuk, 2017
Ksenia looked angelic in an off-white and pink broderie anglaise dress. The tulle skirt and whimsical shoulders gave major 1970s boho vibes.
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Elina Nechayeva, 2018
This dress, lighting up with animations, stretched an epic 52 square meters. An opera diva rocked it while repping Estonia, turning her performance into an iconic, mesmerising spectacle. Pure fashion fireworks.
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© Getty ImagesMadonna, 2019
Not a contestant, but still one of the most unforgettable Eurovision looks ever: Madonna’s 2019 interval act outfit. A Jean Paul Gaultier metallic corset, leather thigh-highs, fishnets, a bejewelled eyepatch, and a diamond crown crown. Gaultier cited Joan of Arc as his reference for the costume. Drama? Maxed. Subtlety? Deleted.
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Kate Miller-Heidke, 2019
The Australian singer performed in a dress that gave Zendaya's Met Gala Cinderella gown a run for its money. The tulle swayed back and forth, whilst she sang mid-air (attached to a pole) to perform Zero Gravity.
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© Getty ImagesMåneskin, 2021
The Italian winners have worked with the likes of Gucci and played at Coachella since their Eurovision success. Luxury label Etro dressed them for the 2021 final which screamed 'glam-rock'.
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Destiny Chukunyere, 2021
Destiny slayed the Eurovision stage for Malta in a silver tasseled mini, matched with metallic knee-highs that screamed disco glam. She was a vision of shimmering charisma.
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Tix, 2021
Angel of the Nor...way, Tix hit the stage in a glittery ensemble, cloaked in an ethereal white fur coat and massive angel wings. A heavenly sight that was truly out of this world.
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© GettyElena Tsagrinou, 2021
Ok, we know this isn't a performance look. But Elena's arrival dress to the contest was spectacular. The stunning off the shoulder floral dress boasted ultra elegance, whilst the yellow shoes encapsulated dopamine dressing.
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Sam Ryder, 2022
Sam’s outfit was memorable not only because the striking monochrome, galactic jumpsuit was embroidered with 15,000 crystals, beans and pearls, but of course the long-haired legend finished second overall in 2022 – the highest ranking for the UK in the 21st century. His stunning Elton John-meets-David Bowie-approved look is on display at the British Music Experience (BME) in Liverpool.
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© Alex BramallPrincess Kate, 2023
Kate Middleton made a surprise cameo at the 2023 Eurovision final, via a pre-recorded video, dressed in a cobalt blue Jenny Packham gown. with one-shouldered draping and chiffon that puddled like a royal cape, the Princess of Wales looked like a Grecian goddess moonlighting as a concert pianist. Filmed inside Windsor Castle's opulent Crimson Drawing Room, it was glamour, grace, and grandeur - raising the sartorial bar for the world famous song contest.
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© Getty ImagesLoreen, 2023
When Loreen lifted her crystal mic trophy in 2023, she looked every bit the cyber-siren. Her custom set was all neutral mesh, bondage-cut panels, and draped sleeves - barefoot and elemental. The look felt like a Y2K fever dream filtered through Scandi minimalism and dystopian futurism. It wasn’t just fashion - it was warrior goddess performance art.
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© PAUL ELLISRebecca Ferguson, 2023
Rebecca Ferguson electrified the Eurovision stage in Liverpool, clad in a tiered tulle orange gown that was pure dynamism. Each layer whispered of movement, embodying the spirit of her performance.
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© Getty ImagesOlly Alexander, 2024
Olly Alexander's 2024 Eurovision debut wasn’t just a performance - it was a punchy punk proclamation. In shredded Union Jack jeans, a white vest, and boxing-style red waistband, he draped himself in a worn British flag. Gritty, sexy, defiant - it was Geri Halliwell’s Spice Girl dress, reimagined for the pop boys.
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© Getty ImagesNemo, 2024
Nemo floated onto the Eurovision stage in 2024. Their look - a frothy ombré cropped jacket, baby-pink miniskirt, glitter tights and platform slippers - was maximalist, magical, and totally unapologetic. With flowers in hand and confetti in the air, it was pop poetry in motion.








