Summer is in full swing, meaning our holiday wardrobes are rapidly expanding. From sequinned pareos to embellished flip flops and slinky swimsuits, there’s certainly no shortage of vacay-ready essentials to invest in as the season continues to simmer.
Leading the charge for flawless summer style is none other than Ms Emily Ratajkowski. The model has made her penchant for swimwear no secret, and continues to dole out the sensual bikini inspo for all to covet.
The latest trend we should have firmly on our radar according to the author? Mix & match bikinis.
© @emrataTaking to social media on Thursday to debut her latest beach-inspired look, the mother-of-one shared an enviable poolside mirror selfie featuring a red striped bikini top in a classic triangle cut, paired with some leopard print bikini bottoms.
© @inamoratawomanWhile matching bikini sets continue to reign supreme, the multihyphenate made it perfectly clear that we are all missing a trick here. Switching up your bikini arsenal is a great way to ensure your summer wardrobe remains playful, versatile and experimental.
Emily’s beloved clothing brand, Inamorata, is testament to this, frequently dropping new collections that encourage consumers to toy with their off-duty aesthetic.
© @inamoratawoman
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© @kendalljennerAnimal prints clash beautifully with geometric motifs, while florals mesh effortlessly with modern stripes and preppy polka dots. Throw some beaded jewels, chunky jelly shoes and a radiant tan into the mix, and you have yourself a maximalist ensemble to turn heads during your next sun-soaked sojourn. Not to mention, the styling hack is a sustainable one. Rather than opting for a new bikini before each well-deserved holiday, one can simply juxtapose their existing options.
Considering that the majority of swimwear on the market is composed of synthetic materials such as neoprene, nylon and polyester (plastic fibre alert!) the celebrity-endorsed trick is both a planet and fashion-friendly move. This is great news for the sustainable swimwear market, which is on an upwards trajectory. According to Global Insight Services, the market is anticipated to expand from $8.9 billion in 2024 to $17.8 billion by 2034, growing at a CAGR of approximately 7.2 per cent.
Likewise, according to a report conducted by Chloe Grant, CDO of under+beneath, 86 per cent of brands used at least some recycled materials, with 14 per cent of those using recycled materials, such as ECONYL® regenerated nylon.
© @inamoratawoman
© @rmataThe future is looking bright for ethical swimwear. With the backing of stylista EmRata and its earth-positive message, there’s really no reason not to start mixing and matching your bikinis this season. Trust us, sustainable swimwear has never looked so hot.
