If you haven't found luck with your search around the best London bridal boutiques, then fear not. With oodles of choices and plenty of bargains to be had, it's time to take your wedding dress search online.
From designer sites like Net-A-Porter and THE OUTNET to bridal favourites like BHLDN and Grace Loves Lace, here are the best online shops to help you find 'the one'…
What to know before buying a wedding dress online
As one of the most important purchases of your life, you need to be fully head over heels for your wedding dress. Before 'adding to basket' make sure you’ve chosen a reputable brand, double-checked the website's return policy, read the description very carefully and taken your measurements correctly.
The benefits of buying a wedding dress online
While some brides have their hearts set on a day of boutique wedding dress shopping, others would prefer to opt out of the fuss. Shopping online for your dream gown is oh-so-easy - and you can do it in your pyjamas!
SHOPPING TIME: Gorgeous wedding dresses to buy on the high street
Best places to buy a wedding dress online:
THE OUTNET wedding dresses
The place to go to bag yourself a designer dress at a fraction of the price, and there are new lines added all of the time on THE OUTNET! This gorgeous Roland Mouret gown is classic and timeless.
Roland Mouret wedding dress, £897, THE OUTNET
Net-A-Porter wedding dresses
A world of choice from all of your favourite brands, Net-A-Porter is a one-stop-shop to find your dream dress. For a statement look, how about this gorgeous gown with a spaghetti strap back and thigh-high split?
Michael Lo Sordo Alexandra wedding dress, £1,345, Net-A-Porter
MyTheresa wedding dresses
MyTheresa is perfect for brides who want to tear up the rule book and look seriously cool on their wedding day. Peek-a-boo lace inserts and a Bardot top – this unique dress will ensure all eyes are on you.
Rebecca Vallance Mia wedding dress, £1,187, MyTheresa
BHLDN wedding dresses
A beautiful bridal brand with so many ethereal dresses to choose from. This embroidered dress from BHLDN has drama aplenty with a sheer back and puff sleeves.
Willowby by Watters Lilia wedding dress, £1,222.53, BHLDN
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Reformation wedding dresses
If romantic, girlie styles are right up your street, you’ll love the bridal gowns at Reformation - plus, they are made from sustainable fabrics. Period-drama chic is nailed perfectly in their Stars dress.
Stars wedding dress, £435, Reformation
Needle and Thread wedding dresses
With whimsical patterns and oodles of tulle, Needle and Thread is the destination for fairytale brides. Calling all frill-seeking ladies - this beauty is for you!
Nancy wedding dress, £545, Needle and Thread
L.K. Bennett wedding dresses
Why not turn to one of the Duchess of Cambridge's go-to designers? L.K. Bennett has some gorgeous vintage dresses, shoes and hair accessories to choose from, including this off-white lace number.
Off-white lace wedding dress, £799, L.K. Bennett
Grace Loves Lace wedding dresses
If you're looking for a gown with wow-factor, Grace Loves Lace is where your browsing should begin. With sultry silhouettes and on-trend designs, modern brides will adore their selection. Our current crush? The River gown with dramatic low back and figure-hugging skirt.
River wedding dress, £1,800, Grace Loves Lace
Revolve wedding dresses
From devilishly daring to stylishly sultry, the selection of wedding dresses at Revolve is red hot. Our top pick? This figure-hugging fishtail number without a doubt.
Katie May Bambina wedding dress, £274, Revolve
Halfpenny London wedding dresses
Halfpenny London provides the epitome of bridal chic with modern styles, elegant cuts and luxury fabrics. This high-low gown will command attention from aisle to dancefloor.
Jackson dress, £1,500, Halfpenny London
John Lewis wedding dresses
With a selection of Whistles, Ghost, Maids to Measure and more brands all in one, John Lewis is a great place to start when it comes to choosing from a selection of bridal styles. Our favourite? This high-neck, long-sleeved number with a keyhole detail at the back.
Ghost wedding dress, £495, John Lewis
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Whistles wedding dresses
Whistles know how to bring classic styles up to date, using luxurious lace and sultry silk to create the most gorgeous dresses. Consider a minimal maxi dress to look effortlessly chic on your big day, and this one is under £200!
Tie back maxi dress, £199, Whistles
Free People wedding dresses
While they may not have a specific bridal collection, Free People's white gowns are certainly worthy of the aisle. This maxi dress is made for boho brides looking for something effortlessly laidback.
Spell & The Gypsy Ocean Gown, £340, Free People
ASOS wedding dresses
With a diverse range of styles to suit every type of bride, ASOS will leave you spoilt for choice - and you can rest easy knowing that your dream dress won’t break the bank. Check out swiftly to bag this lace number, and we bet no one will guess it cost less than £200!
Lace wedding dress, £160, ASOS
David’s Bridal wedding dresses
Gorgeous wedding gowns for every shape and style of bride - David’s Bridal has it all. Go for glamour with this incredible lace dress with V-neck detail.
Lace wedding dress, £299, David's Bridal
Selfridges wedding dresses
Selfridges always has the best selection of designer pieces and that expertise continues when it comes to bridalwear. A one-shoulder gown will bring drama to your wedding day and we adore the subtle sparkles.
Jenny Yoo wedding dress, £545, Selfridges
eBay wedding dresses
While eBay may be your go-to place for a lot of things, it may have escaped your radar for a wedding dress - but there are some hidden gems on there. Get your hands on this Temperley design before it goes!
Maxi wedding dress, £149.99, eBay
Chi Chi London wedding dresses
Chi Chi London caters for modern brides wanting to go glam on their wedding day. Think low backs, sultry silhouettes and a touch of sparkle. This long-sleeved number with bow back detail is giving us all the feels.
Maxi wedding dress, £98, Chi Chi London
Coast wedding dresses
You can rely on Coast for classic wedding dresses with a modern twist. This lace off-the-shoulder style provides just enough sass and sophistication.
Long sleeve bardot wedding dress, reduced to £37, Coast
Monsoon wedding dresses
From luxurious lace to beautiful beads, Monsoon bridal styles are all about those gorgeous details – and we’ve been swooning over this floral beaded number.
Kate wedding dress, £499, Monsoon
Amazon wedding dresses
Whether it's bulk buying cleaning products or searching for a new home appliance, Amazon will often be the first port of all on your shopping quest, but not usually when it comes to wedding dresses. However, there are some gems to be found which are perfect for low-key wedding days. This floral applique style looks way more expensive than its £45 price tag!
Ever-Pretty wedding dress, £45, Amazon
Amazon Luxury Stores
If you're looking for something a little more special on Amazon, you'll be thrilled to discover Amazon Luxury Stores, a one-stop-shop for all things luxury designer. Elie Saab can be found on there, and we've found the perfect bridal dress to say 'I do' in.
Elie Saab Cady white dress, £1600, Amazon
Phase Eight wedding dresses
Embroidery, embellishments and more can be found at Phase Eight – and all for a very reasonable price. As well as a beautiful selection of dresses, there is also an ivory jumpsuit if you're looking for a more modern take. For just £259, that frees up more of your budget to spend on flowers, rings and venues.
Lace wedding jumpsuit, £259, Phase Eight
Ghost wedding dresses
With its own bridal section, Ghost is the perfect place to start your wedding dress browsing, especially if you're looking for a bargain. We're obsessed with this classic cowl-back gown, but bridal suits and jumpsuits are also an option should you wish for a more modern look.
Cowl back wedding dress, £225, Ghost
Goddiva wedding dresses
Long balloon sleeves, eye-catching sparkles and more are on offer at Goddiva, and all at very reasonable prices. Who needs white when you could have this whimsical embroidered maxi dress with textured flutter sleeves and a full A-Line skirt?
Embroidered wedding dress, £98, Goddiva
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