The Caribbean island of Puerto Rico is welcoming a new addition to its newsstands on April 11, 2012 as ¡HOLA! Puerto Rico arrives to spread its unique brand of celebrity and royal news.
The first issue of the magazine greeted readers with a major exclusive showing Puerto Rican actress of Without Trace fame, Roselyn Sanchez, and her American actor husband, Eric Winter, presenting their new-born baby Sebella Rose.
The weekly also shows legendary crooner Julio Iglesias and his family in their paradisiacal home in Miami. Also featuring in the launch edition is iconic UK TV personality Sir Bruce Forsyth with a tour of his UK abode which he shares with his wife, Lady Forsyth, an ex Miss Puerto Rico.
In commenting on the brand's editorial success around the world, ¡HOLA! Puerto Rico editor, Juan Soto-Melendez, echoed the words of Eduardo Sanchez Perez, the Spanish-based CEO of the HELLO! and ¡HOLA! publishing company: "¡HOLA! magazine is the froth of life, it doesn't weigh you down. One shouldn't make things complicated for the reader but, instead, present a product that's not pretentious but entertaining."
While maintaining good taste, discretion and avoiding hurt or scandals - that's what ¡HOLA! Puerto Rico is going to be all about too."
Produced by BrandInk Group, ¡HOLA! Puerto Rico will be the first international magazine to be produced and printed entirely in Puerto Rico.
HELLO! and ¡HOLA! has a joint readership of 15 million, is published in 11 languages, and is sold in 100 countries.
Globally there are specific editions in the UK, Spain, Russia, Greece, Middle East, Canada, Turkey, Thailand, Mexico, Malaysia, India, Serbia, Morocco, Indonesia, Argentina, Peru, Bulgaria, Ecuador and now Puerto Rico.