Joey Essex and Ashley Roberts have grown close as they train together for The Jump, it has been reported. The pair are said to have "flirted outrageously" with each other since they started training together at an indoor ski centre ahead of competing in the Channel 4 show in January.
"There is an obvious connection between Joey and Ashley, who both really fancy each other. They're both up for a laugh and don't take life too seriously," a source told The Mirror.
"Joey likes a blonde and Ashley ticks all the right boxes. Plus they've both got their I'm A Celebrity jungle experience, which they share, despite having been in the show on different years".
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Ashley Roberts and Joey Essex are said to have hit it off while training for The Jump
According to reports Joey has been helping Ashley as they train for the reality show, which follows celebrities competing in winter sports including ski jumps, bobsleigh, speed skating, ski cross and giant slalom.
"Ashley has found parts of the training difficult and Joey has been helping her. He has been her rock."
The budding couple joined Jonathan Ross on stage at the British Comedy Awards in December as they presented the Best New Comedy Show award together.
When Jonathan asked Joey how he was finding training, he quipped: "Well, I've pulled myself a pussycat."
Joey and Ashley presented an award together at the British Comedy Awards
Joey was previously engaged to his former TOWIE co-star Sam Faiers, while Ashley recently revealed she is single after a brief relationship with Lawson singer Ryan Fletcher.
Other celebrities joining Joey and Ashley in the Channel 4 reality show include Mike Tindall, Made in Chelsea star Louise Thompson, former JLS singer JB Gill and Heather Mills.
Strictly Come Dancing professional dancer Ola Jordan was also due to compete in the show, but was forced to pull out after an accident which will leave her out of action for nine months.