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Livia Firth, Carmen Busquets and Whitney Hawkings in blue, green and purple dresses © Sam Simpson/Dave Benett/Getty Images

Livia Firth celebrates her new life on the farm with fashion, food and flowers

The eco-activist was joined by model Arizona Muse and fashion heavyweights for an intimate dinner in London

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May 27, 2025
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Changemakers from across fashion, media and culture – as well as HELLO! - joined Livia Giuggioli Firth for an intimate dinner to celebrate nature and her new venture into sustainable farming. 

The activist, along with Net-a-Porter co-founder Carmen Busquets and luxury florist Whitney Hawkings, hosted the Growing Stories event at chic 1 Hotel Mayfair in London, where food, fashion and flowers took centre stage.

Among the guests were model and climate activist Arizona Muse, designer Daniella Helayel, new Net-a-Porter CEO Heather Kaminetsky and Tania Fares, founder of Fashion Trust Arabia, who sipped cocktails on an outdoor terrace before sitting down at a table decked with fresh vegetables and pots of herbs, and decorated with seasonal stems from Whitney’s company FLOWERBX, a direct-from-the-farm delivery service with zero-waste packaging.

Whitney Hawkings, Livia Firth, Arizona Muse, Carmen Busquets and Lucy Cleland line up in colourful dresses smiling © Sam Simpson/Dave Benett/Getty Images
Whitney Hawkings, Livia Firth, Arizona Muse, Carmen Busquets and Lucy Cleland showcase sustainable fashion at 1 Hotel Mayfair

The menu was a showcase of produce from Quintosapore, the farm Livia runs in Umbria with her twin brothers Alessandro and Nicola using biomimicry principles, which imitate nature's methods of producing food without the need for chemicals. Their soil-to-fork products recently went on sale in Selfridges. 

Guests tucked into dishes including pumpkin and truffle soup, burrata with hand-harvested courgettes preserved in the farm’s award-winning extra virgin olive oil and mini corn tacos with smoked zucchini, aubergines, peppers and Umbrian Leccino olives, followed by lemon and peach gelato. 

Livia Firth with her brother Alessandro Giuggioli smiling with their arms around each other© Sam Simpson/Dave Benett/Getty Images
Livia Firth with her brother Alessandro Giuggioli, one of her partners in their Quintosapore farming business

''I wanted to do a dinner in London to celebrate this crazy new life that we have. To be surrounded by love and joy and hope and stories that we want to seed and grow – that is what it’s all about,'' said Livia, who wore a colourful floral print maxi dress from JJ Martin for the occasion. 

In an exclusive interview with Hello! last month, Livia, 55, told how she and her ex-husband, actor Colin Firth and their sons Luca, 24, and Matteo, 22, had found a passion for growing vegetables when they spent the Covid-19 lockdown at the farm – an experience the Bridget Jones star has described as ''one of the most exciting adventures of my life''.

Daniella Helayel smiles in a patterned yellow dress © Sam Simpson/Dave Benett/Getty Images
Daniella Helayel designed the blue dress the Princess of Wales wore to announce her engagement

Livia's brothers turned their hobby into a business, and she joined them last year after the collapse of her sustainable fashion consultancy Eco-Age.

''When we lost Eco-Age, Quintosapore became my therapy, and I started to come here every day," she said.

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