Holly Willoughby shares new Truly ad campaign and we're beyond excited

We can’t wait to get shopping

Carla Challis

She’s currently on a summer hiatus from her presenting duties on This Morning but that doesn’t mean Holly Willoughby is resting on her laurels – she’s been busy modelling for her brand new lifestyle brand, Truly – and shared a sneak peek of the amazing ad campaign with her followers. The picture shows Holly on a beach at sunset, wrapped in a chic cream blanket and her hair is styled in a super cool wavy bob.


A post shared by Holly Willoughby (@hollywilloughby) on

Taking to Instagram, she wrote: “Couldn’t wait to share this with you…I’ve just finished shooting the Truly range in the most beautiful location with the most wonderful team. Everything is coming to you really soon…” She also encouraged her fans to sign up to the website’s mailing list to stay up to date.

READ: Holly Willoughby looks stunning makeup-free on her summer holiday 

So what is Truly? Holly sent fans into a frenzy when she announced back in April that she was launching her own brand, and posted a black and white pic of herself with the words “Let me tell you about Truly”. The Truly website says it is a “new lifestyle brand for you that launches later this year. It’s about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier.” The brand will cover home, fashion, travel, wellness and baby and is set to launch in the Autumn.

MORE: Holly's favourite skincare product costs just £2.99


A post shared by Holly Willoughby (@hollywilloughby) on

To launch the venture, Holly has teamed up with Dragons’ Den entrepreneur Peter Jones. While there haven't been any previews of the products themselves yet, other than a lacy black chemise from the underwear range, looking at Holly’s previous dalliance with retail, we can’t wait; her clothing line with Very was a stellar hit and just as stylish as you’d imagine, while her soft furnishings range with Dunelm is classic with a twist. Plus, we’re all crazy for Holly’s imitable style every single time she’s on This Morning, causing a stampede as Holly fans rush to buy the pieces she wears on the ITV show - so we’re beyond excited for Truly to launch.

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