Everlasting love: M&S launch touching Baby Loss Awareness range in tribute to one of their own staff members

Such a wonderful cause…

Fiona Ward

High street fashion favourites Marks & Spencer have launched a very special range in support of Baby Loss Awareness – designed by one of their own buyers, Amy Mott, who has been personally affected. Consisting of two T-shirts and a candle featuring Amy's moving slogan, 'Everlasting Love', the pieces aim to raise awareness and encourage open conversation around a topic that tragically affects so many. The retailer has also pledged to donate £15,000 to help support Baby Loss Awareness Week, which is held from 9 to 15 October.


The M&S Everlasting Love T-shirts

Speaking of her idea to launch the range, Amy said: "Having been affected by baby loss I wanted to break the silence around the issue and get everyone talking about baby loss during the awareness week. My design on the T-shirt and candle is a meaningful tribute of the everlasting love that is felt for a baby and can be worn in support of this fantastic platform that offers advice and acts as a support network." Pretty inspiring, we think you'll agree.

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Each T-shirt sells for £9.50, while the candle is just £6 – and has a particularly poignant meaning behind it. The final day of Baby Loss Awareness Week sees the Global Wave of Light at 7pm – when families across the world light a candle in memory of the lives lost far too young. The T-shirt and candle will be available online only at from 29 September.


The Everlasting Love Candle is £6

The annual awareness week is an opportunity for bereaved parents and their families and friends to unite with others across the world and commemorate their babies’ lives. It is also a chance to raise awareness about the issues surrounding pregnancy and baby loss in the UK – supporting the charities that are committed to providing support to anyone affected by pregnancy loss and the death of a baby, working with health professionals and services to improve bereavement care, and reducing preventable deaths. You can find out more here.